If you are new to the printing business or seeking to expand into wide-format printing, consider attending one of the two half-day education sessions that the Specialty Graphic Imaging Association (SGIA) is offering the day before the 2018 SGIA Expo (October 18-20 in Las Vegas). Both SGIA pre-conference workshops will be offered from 1:30 to 4:00 pm on Wednesday, October 17. One workshop will cover essential skills for success in wide-format printing; the other will cover essential strategies for small businesses.
Wide-Format 101: Essential Skills for Success discusses expanding opportunities in wide-format inkjet printing and some of technology, processes, and business strategies needed for success.
Travis Barcelona of Nazdar will explain how to decide what type of wide-format inkjet printer is best for your business and applications.
Jim Raffel of ColorCasters and Ray Weiss of SGIA will explain why the ability to produce accurate, repeatable color is critical to landing top, quality-driven accounts. They will unlock the secrets or producing great color in wide-format printing.
Chuck Payne of Image 360 will explain why setting up your equipment and getting your process in check is only part of the wide-format path to success. He will discuss strategies for business growth and how to make your wide-format business stand out from others.
Essential Small Business Strategies includes thought-provoking presentations by five experts in key business functions, including branding, sales, online marketing, employee retention, and meeting regulatory and sustainability requirements. Speakers include Marci Kinter of SGIA, Brian Adam of Olympus Flag & Banner, and business consultants Dave Fellman, Ryan Sauers, and Aaron Montgomery.
“If you plan to join us in Las Vegas this October, you will not want to miss these exclusive sessions,” said Dan Marx, Director of Content Development, SGIA. “The expert instructors and comprehensive agendas we have assembled will give small business owners and wide-format printing companies the skills needed to take advantage of growth opportunities.”