Experts in framing systems for SEG (silicone-edge graphic) fabrics, printable textiles, and fabric inkjet printing will explain the potential for using SEG-framed fabrics for outdoor advertising in a live webinar on January 27, 2026. But using SEG fabric frames for outdoor display conditions requires a different approach than the multiple SEG frames used for indoor displays in stores, museums, and trade shows.
Webinar attendees will learn how the right combination of textile frames, fabrics and print technologies and techniques can create powerful and sustainable outdoor impact.
The seminar is hosted by EFKA, which produces SEG frames and other display systems, Other presenters include experts from the printable textile supplier Texo Trade Services (TTS) and Durst, which makes the P5 500 TEXiSUB printer for printing textiles up to 5 meters (16 ft.) wide.
They will join forces to share practical insights and tips that creators of SEG-frame graphics can immediately put into practice.
A sustainable alternative to traditional outdoor advertising
Choosing textile instead of PVC banners or rigid materials offers an environmentally friendly solution for most outdoor advertising applications.
TTS provides the right textile for every situation, including fabrics perfectly suited to the increasing demand for sustainable outdoor signage.
EFKA has adapted its silicone-edge frames to make them suitable for outdoor use. The fabric’s silicone strip is firmly secured behind a barb inside the profile channel, keeping the print perfectly tensioned and protected from extreme weather conditions.
The result:
- A sustainable and cost-effective solution
- A sleek, high-quality appearance
- The entire frame surface available for printing
Innovation in print technology by Durst
Durst Group AG develops groundbreaking UV and sublimation printing technologies for outdoor applications with maximum efficiency. Their latest innovation: the P5 500 TEX iSUB. This five-meter-wide inline fixation system enables seamless printing on sustainable polyester and PVC-free materials, suitable for both indoor and outdoor applications.
What participants will learn
The webinar participants will provide practical examples and test results of outdoor fabrics and answer the most frequently asked questions about outdoor textile frames and fabrics, including:
- What is the maximum size for outdoor frames and what should you consider?
- Which fabrics and printing techniques are most suitable for outdoor applications?
- What are the advantages and disadvantages of different types of outdoor fabrics?
- How do sublimation, UV and latex printing technologies perform in outdoor environments?
- What sustainable and environmentally friendly solutions are available?
The webinar will be presented in German, Dutch, and English. The English-language version of the webinar will be held from 12:00 to 12:45 pm CET and will be hosted by Michael Ryan, head of FESPA Global Print Expo.
To register for the English version, visit: Webinar Outdoor Advertising, 27 January 2026 – EFKA