Many printing businesses are already using wide-format printing equipment to create banners, vehicle graphics, signs, window graphics and backlit displays. So, what other types of applications can growth-oriented printing businesses create?
A new ISA white paper, “Leveraging the Wide Format Application Opportunity,” provides a road map into areas such as wallpaper, fabric soft signage, industrial products and apparel.
The how-to guide offers directions for taking advantage of the opportunities that each category presents.
The white paper, authored by Keypoint Intelligence and sponsored by EFI™, provides insight into key and emerging applications.
The guide also discusses market trends that are driving the growth and includes tips for identifying and targeting a vertical market in which to expand.
Requirements for technology, substrates and special effects are also presented, as well as guidance on staff training and customer education.
“Leveraging the Wide Format Application Opportunity” is available for free for ISA and Affiliated Association members. Non-members may purchase the report for $24.95. Learn more at www.signs.org/business-resources/printing.
The International Sign Association (ISA) strives to be the leader in shaping and developing the sign, graphics, and visual communications community worldwide.