Sales of Printing and Finishing Equipment to Rebound in 2021

Data from the new Smithers report – The Future of Print Equipment to 2026 – show that the value of global sales of printing and finishing equipment fell from $17.3 billion in 2019 to $13.2 billion in 2020. It is expected to rebound to $15.9 billion in 2021.

Smithers’ expert forecasting finds that sales value will struggle to recover to this pre-pandemic level after
this initial rebound in 2021. Their analysts believe the market for printing and finishing equipment will be essentially flat, with a -0.2% compound annual growth rate (CAGR) for 2021-2026 at constant prices.

This challenging outlook will place a premium on new technologies, value-adding systems and services plus greater automation as print-equipment manufacturers seek to maintain profitability.

To see the complete infographic with data about specific types of printing, visit: https://www.smithers.com/resources/2021/june/infographic-overview-of-print-equipment-markets

Geographic and Segment Differences

From 2021-2026 the largest growth market for equipment sales will be in Asia, especially
India and China.

Demand will decline in both Western and Eastern Europe.

North and Latin America will also see moderate rises in equipment sales by value over the period, of close to 1.0% CAGR.

The seismic impact of 2020 is being felt in all printing and finishing technology sectors and geographic markets, but not equally. Smithers’ analysis shows that a few segments will continue to expand through the 2020s as the buyers and print service suppliers adjust to a business environment reshaped by the experience of the pandemic.

The most severe effect will be in sales of analog platforms used in commercial print and publications, with some smaller print service providers pushed out of business. These applications were already in decline with falling print volumes across the 2010s. Now exacerbated by Covid. Smithers forecasts a -1.9% decline year-to-year for analog equipment over the next 5 years.

Overall increased demand for packaging presses and digital technology will largely balance out
this decline in demand for analog publishing presses, however.

Across the Smithers forecast period, the installed base of digital presses will grow overall, with electrophotographic presses adding particularly to the installed base.

The installed base of inkjet presses is forecast to be essentially static between 2021 and 2026, as the removal of wide-format presses compensates for greater use of single-pass and sheet-fed units in packaging and other alternative applications.

A leading trend that has seen a marked acceleration in 2020 is the shift to shorter print runs,
which is shifting the per unit print costs in favor of digital (inkjet and electrophotography)
presses.

Digital equipment is easier to integrate with e-commerce, web-to-print and print-on-demand service models, which are increasingly popular. Digital equipment can also deliver value-adding variable
data print.

In the short-term. many technology leaders are more focused on incremental improvements to existing platforms, until revenues recover. Tighter budgets mean there will also be more pressure on printing equipment manufacturers to revise their ink pricing strategies.

Traditional analog press builders are innovating in this space. Automation in prepress, on-press plate making and automated wash up will be priorities for analog press manufacturers to boost
operational effectiveness and maintain margins and profitability.

The cancellation of drupa 2020, and a reduced attendance at virtual drupa 2021, has broken
the industry’s reliance on this key event in the print calendar. This is leading firms to
investigate new online sales and marketing channels to engage with a global customer base
and demonstrate their latest equipment.

This matches with the imperative to offer more direct remote service and support online as Covid restricted on-site visits. Direct remote service and more online support will remain highly effective and low-cost means for both problem-solving and preventive maintenance, with conventional technology now supplemented by mobile and augmented reality systems.

About the Report

The Smithers “Future of Print Equipment Markets to 2026” report looks at the growth of the print equipment market across all key segments and geographic regions. It also examines the downturn in 2020 and reviews the extent and rate of recovery.

The focus of this report is on the print equipment used for commercial, packaging and production printing by print service providers (PSPs) and by packaging converters.

This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with printing material suppliers, converters and experts from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organization data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.

The primary author is Jon Harper Smith. His 15+ years of printing industry experience includes working with Fujifilm and industrial and package-printing businesses.

For more information about the Smithers report and the types of charts it contains, visit: https://www.smithers.com/services/market-reports/printing/future-of-print-equipment-markets-to-2026

For more information about Smithers, visit: https://www.smithers.com/about-us

Augmented Reality Graphics Installation Honors Community College Grads

In the spring of 2020, schools and colleges printed yard signs, pole banners, and other wide-format graphics to publicly honor home-bound graduating seniors. This spring, the tradition of finding creative ways to recognize graduating student continues, even as some socially distanced graduation ceremonies were streamed online or held live in front of limited numbers of attendees.

In honor of Lorain County Community College’s graduating class of 2021, LCCC created the “Doors of Opportunity” interactive graphics installation to celebrate each student’s resilient journey to become a college graduate.

Twenty-one full sized doors lined a grassy median stretching nearly 450 feet in the college’s parking area. Each door graphic linked to an augmented reality video that shared the personal story of a graduate from each of the college’s academic programs. These 21 custom videos featured 25 members of the class of 2021 who appear to enter their door in unique ways when viewers scan a QR code on every door.

The large-format AR installation “The Doors of Opportunity” featured 21 doors with QR codes that linked to
videos about graduates from different areas of specialization. (Photos: Lorain County Community College)

The Doors of Opportunity display was open to the public for eight days following the May 15 graduation ceremony. Visitors were encouraged to bring their smartphones to interact with the doors, take photos, and share on social media.

“The Doors of Opportunity honor the courage the class of 2021 demonstrated to achieve their academic goals,” said LCCC President Marcia J. Ballinger, Ph.D. “Many of our students faced incredible challenges throughout their journey and yet they persevered to become college graduates – perhaps during the most challenging years of their lives.”

Lorain Community College Graduate Akua Agyemang poses in front of the “Door of Opportunity” that tells the story of how earning her Associate Degree in Science will lead her to her next opportunities.

The 21 doors also represent the depth of academic opportunities LCCC provides its students by offering more than 100 programs, including a University Partnership providing bachelor’s and master’s degrees, high-school dual enrollment options, and short-term training certificates.

A door that featured the word “achieve” showed the story of Akua Agyemang, Coca-Cola Academic Team Gold Scholar and member of the All-Ohio First Academic Team. Agyemang earned an Associate of Science degree with a 4.0 grade point average and plans to transfer to a four-year university to earn a bachelor’s degree in biochemistry before attending medical school to become an obstetrician-gynecologist.

Ballinger says that while the single row of doors symbolizes the commonality among a united graduating class, each door brings to life the unique path a student takes to reach graduation day.

“A one-size-fits-all approach to education no longer works in today’s world,” Ballinger says. “So LCCC meets our students where they are in life to help them reach their academic goals. And today, our graduates are walking through that door, toward the opportunities that lie ahead.”

Lorain Community College is located in Elyria, Ohio. For more information, visit: 21 Doors of Opportunity | Lorain County Community College (lorainccc.edu)

Durst P5 TEX iSUB Sublimation Printer Uses Inline Fixation for Direct-to-Fabric Printing

The Durst P5 TEX iSUB grand-format sublimation printer is an industrial-grade 3.3 meter (129 in.) printing system for soft signage and textiles for custom decor.

The printer features inline fixation (inline sublimation) for an efficient 1-step direct-to-fabric printing process.

When the inks are fused directly into the fabric, producers of decorated textiles maintain the soft feel of the printed fabric without the extra time, costs, and floor space of using a rotary heat press (sublimation calendar) to transfer the inks printed on specialized paper to the fabric rolls.

Andrea Riccardi, head of product management, Durst Group AG, notes that “The Durst P5 TEX iSUB is operated by only one operator, and the process acceleration increases our customers’ ability to deliver.”

The P5 TEX iSUB printer can print onto transfer papers if a specific job requires it. The combination of direct-to-fabric and dye-sub transfer processes in one system gives users enormous flexibility.

Durst P5 TEX iSUB grand-format digital sublimation printer

Soft Signage Market is Growing

The P5 TEX iSUB printer can help print-service providers meet the growing demand for digitally printed polyester fabrics in multiple markets, including visual communications, decor, and apparel.

Sublimated fabrics are commonly used to make photographic backlit and front-lit displays for stores, museums, and trade shows as well as theatre backdrops, and custom upholstery, pillows, drapes, and tablecloths for restaurants, hotels, offices, homes, and event venues.

“Durst has been active in the soft signage market since 2010,” says Christian Harder, Vice President Sales, Durst Group AG. The company has placed more than 250 Durst Rhotex textile printing systems in the market worldwide.

“The P5 TEX iSUB combines efficiency, quality and productivity at the highest level,” Harder adds. “We are convinced our solution will give a significant boost to the soft signage market.”

Contactless Fixing Technology

Durst RIP software and Durst Sublifix dye sublimation ink delivers vivid colors, even on difficult media such as blackback materials for frontlit displays or backlit fabrics for lightboxes.

The innovative contactless fusing on the Durst P5 TEX iSUB printer ensures excellent color consistency as well as extreme sharpness of detail in images and text. Blurring or bleeding colors are virtually eliminated.

This means users can produce decorative fabrics with strong, brilliant colors and exact reproduction of details. The two-step print-and-transfer process isn’t required to produce flags that show bold colors on both sides of the material.

Other features include an integrated finishing unit that can be used to sew and stitch the printed fabric and an optional Dual Roll system that allow two 1.6 meter-wide rolls to be printed simultaneously.

The maximum print speed is 383 m2/hour when the 330 cm print format is fully utilized.

Field Tested at ABS Group

The Durst P5 TEX iSUB is being field testing at the ABS Group in Treviso, Italy. The ABS Group has a long-standing partnership with Durst and has worked with Durst Rhotex 500 and Durst Rhotex 325 textile-printing systems years.

At the ABS Group, “The Durst P5 TEX iSUB is proving its reliability in 24/7 operation,” said Andrea Riccardi.

With the Durst Analytics tool, ABS Group managers can flow production data from the P5 TEX iSUB into their company’s ERP software to optimize production planning and individual processes.

About the P5 Series

Introduced in 2018, Durst’s P5 generation of printers are engineered for high-speed, high-volume offset-quality production with ultra-precise drop placement and industrial-level reliability. P5-series printers share five core attributes: productivity, reliability, workflow, versatility and print quality.

The Durst P5 printers include: Durst-developed software and workflow solutions; state-of-the-art, touchscreen user-interfaces, and leading-edge remote service capabilities. Everything is designed to maximize performance and uptime of the printer and giver users high levels of flexibility in media and job handling.

About Durst

Durst is a manufacturer of advanced digital printing and production technologies. Durst is a family company with an 80-year history, where values are focused on innovation, customer orientation, sustainability, and quality. For more information about the Durst Group visit: www.durst-group.com

Durst announced the P5 TEX iSUB printer on April 29, 2021

Kornit Introduces Dimensional Print Technology on Atlas MAX DTG Printer

Kornit, a worldwide market leader in digital textile printing technology, has announced its new MAX technology for on-demand fashion and apparel production. The first printer equipped with Kornit MAX technology is the Kornit Atlas Max industrial DTG printing system.

MAX technology was developed to surpass industry norms for retail quality on multiple fabric types and break new ground in terms of versatility. By enabling previously unattainable print applications, Kornit MAX can expand the reach of digital on-demand textile production into the center of mainstream fashion and apparel.

Kornit MAX Technology
Kornit MAX XDi technology digitizes previously analog capabilities. For example, its dimensional printing can add this embroidery-like texture to a high-density digitally printed garment. (Photo: Kornit Digital)

A key feature of Kornit’s MAX technology is XDi, which delivers revolutionary 3D capabilities for new, high-density graphic decoration. XDi, which is based on Kornit’s patents, can simulate embroidery, vinyl, and heat transfer in a single, waste-free digital process. This allows fulfillers and brands to expand their offerings to include a wider range of garment decorations without the inefficiencies and cost of operating analog technologies.

Fashion apparel that will be printed on demand can include designs that replicate embroidery. (Photo: Kornit)

Kornit also debuted ActiveLoad Automation technology, a new robotic system to significantly ease the burden of manual and labor-intensive media handling in the textile decoration industry. This increases total output per shift while ensuring minimal downtime and exceptional reliability. The new patent- pending ActiveLoad Automation technology ensures continuous production and consistency, while decreasing human error and fatigue. It can achieve optimal results and operational efficiency regardless of the experience and training of the equipment operator.

Kornit Atlas MAX

The Kornit Atlas MAX, a carbon-neutral, industrial-scale DTG production system. The system provides superb retail quality, exceptional color-matching capabilities, and a wide, vivid color gamut, with exceptional durability.

It can print images up to 23.5 x 35 inches on garments such as T-shirts, hoodies, sweatshirts, and children’s wear, as well as tote bags, clutch purses, and other accessories. It can image to products made from cotton, polyester, cotton-polyester blends, Lycra, viscose, silk, leather, denim, linen, wool, and more.

Kornit Atlas MAX
Kornit Atlas MAX industrial direct-to-garment printer (Photo: Kornit Digital)

Extending the HD technology by Kornit, the Atlas offers the ultimate printing experience for high volume production environments. The Atlas MAX is delivered with the new XDi technology for dimensional printing capabilities built in.

Inks: The printer uses 6 colors (cyan, yellow, magenta, black, red, and green) Neo-Pigment Eco-Rapid water-based ink plus a white ink for printing bright colors on dark garments. The Eco-Rapid inks are available in easy-to-replace 4-liter (135 oz.) bottles for efficient production and lower ink costs.

Other Features: The user-friendly workstation supports intuitive, independent control over every part of the printing process. The Atlas MAX printer also provides workflow consistency, remote service capabilities, automatic wrinkle detection, and faster, easier and safer pallet replacement.

“Kornit’s new MAX capabilities bring sustainable on-demand production to the mainstream,” said Omer Kulka, Kornit Digital CMO. “We plan to roll out the MAX technology to additional lucrative market segments such as team sports, athleisure, diverse categories of fashion, and home décor applications,”

He added that“ Kornit innovation arrives at just the right moment to match supply to demand – demand that requires freedom of design for self-expression, quality, and sustainable practices; and supply that expands on-demand capabilities enabling the direct-to-consumer vision.”

Current users of Kornit Atlas systems will be available to upgrade their equipment with XDi technology during the first quarter of 2022.

For more information visit: https://www.kornit.com/k-solution/atlas-max/

With Kornit MAX technology, a separate vinyl heat-transfer process isn’t required to produce decorative designs on streetwear. (Photo: Kornit Digital)

Delivering on the promise of digital production

“There’s a growing realization and acceptance that on-demand production is the answer to meet the demands of today’s consumer,” said Ronen Samuel, Kornit Digital CEO. “Kornit’s MAX technology defines the future of on-demand, sustainable textile production, and the future is here now. MAX offers a rare sustainable symbiosis, more creativity, less waste. I am excited to experience what’s possible once the collective brilliance of our industry begins to create digitally, without limits. A world of opportunity awaits us.”

“Our customers have a strong, growing need for retail quality and additional applications, and we are confident the Kornit Atlas MAX will equip us to meet that demand,” added Scott Valancy, COO, Monster Digital, which beta-tested the new system.

About Kornit Digital

Kornit Digital develops, manufactures and markets industrial digital printing technologies for the garment, apparel and textile industries. Kornit delivers complete solutions, including digital printing systems, inks, consumables, software and after-sales support. With its exclusive eco-friendly NeoPigment direct-to-garment printing process, Kornit technology enables innovative business models based on web-to-print, on-demand and mass customization concepts. Founded in 2002, Kornit Digital is a global company, headquartered in Israel with offices in the USA, Europe and Asia Pacific. For more information, visit the Kornit Digital website: https://www.kornit.com/about-us/

Multi-Color Corp. Collaborates with Digimarc on Food Traceability Solution and Orkla on a Plastics Recycling Initiative

Multi-Color Corporation (MCC), a global leader in label solutions, and Digimarc Corporation, the creator of the Digimarc Platform for digital identification and detection, have established a partnership to serialize product packaging and labels with Digimarc Barcode in support of food safety and traceability initiatives.

MCC is also utilizing Digimarc non-serialized digital watermarking identities with its client Orkla to improve the sortation of plastic and promote a circular economy.

Traceability for Food Packaging

According to the U.S. Department of Agriculture, recalls in the food industry cost approximately $29 million per occurrence. To help mitigate the impact of these recalls, MCC and Digimarc have co-developed a hybrid printing method in which Digimarc Barcode can be printed in large volumes.

This Digimarc-enhanced label printed by Multi-Color includes an all-over “invisible” bar code that can be scanned even if the package has been crushed or rotated in the recycling stream.

Plastic clamshells containing berries, for example, can be serialized with a Digimarc-enhanced label produced by MCC’s hybrid printing process. Quality control procedures ensure Digimarc is scannable throughout the supply chain. And when consumer brands combine serialized products with an IoT management platform, individual packages can easily be traced back to their origin at a specific farm, as well as across the entire supply chain.

“Traceability is essential for consumer brands and food manufacturers to promote consumer safety, mitigate risk and gain real-time insight into raw materials and product locations in farms, warehouses, logistics and distribution centers,” said Matthew Thomas, Business Development Manager, MCC. “MCC’s rich expertise in the area of digital and hybrid printing brings Digimarc’s serialized identities to life and at scale. It’s a partnership that is perfectly positioned to impact the food supply chain of today and the future.”

Improving Plastic Sorting During Recycling

MCC Verstraete IML is working with Orkla, a leading supplier of branded consumer goods, to introduce Digimarc’s digital watermarking identities into packaging for one of its product lines. The interactive IML (Injection Moulding Labels) with Digimarc, can enable accurate and reliable scanning to improve plastic sorting, and return more plastics back into the recovery stream.

“With Digimarc digital watermarking, we can alter how people view waste. For example, when a bottle is empty, it becomes unwanted—something to be discarded. Now imagine if, instead of just throwing this away, the consumer could scan the bottle with their smartphone and be shown new possibilities,” said Pavel Komurka, Packaging Innovation and Sustainability Coordinator, Orkla. “We could present ideas and provide examples, from reuse options to new products created at the end of a recycling stream. With Digimarc, we’re able to explore an exciting new world of opportunities.”

“Our partnership with MCC provides a tangible way for consumer brands to get started on their traceability and recycling initiatives,” said Scott Wilcox, VP, Client Services, Digimarc. “By partnering with the intelligent labeling experts at MCC and MCC Verstraete IML, we can improve sortation and the re-use of plastic materials, an issue of paramount importance to the world we all share. Our solution starts with the action of the consumer and extends into better identification in material recovery facilities, eliminating more of the waste that ends up in our environment.”

Intelligent Food Labelling White Paper

MCC published an original white paper, “Intelligent Food Labelling” for product tracing and supply-chain management. The white paper highlights the challenge of food safety, outlines the benefits of Digimarc Barcode and details how MCC is working with Orkla to support its sustainability goals.

Recipients of 2021 Sustainable Business Recognition Awards Named by PRINTING United Alliance

On Earth Day, 2021, the PRINTING United Alliance named the 15 recipients of its 2021 Sustainable Business Recognition Awards. The awards honor companies for sustainable business practices as well as projects that have reduced the company’s environmental footprint, improved employee safety and well-being, and optimized the company’s bottom line.

 

This year’s honorees include: 9 print-service providers and 6 suppliers of print-industry equipment or materials.

Print-Service Providers

Albert Basse Associates

Bolger Vision Beyond Print

Echo Communications

Empire Screen Printing

LEM Products

MegaPrint

Night Owls

Surrey Digital Printing

T-One Print PTY Ltd

Suppliers

ColorLogic GmbH

Lawson Screen and Digital Products

Ricoh USA

S-One Holdings Corp.

Stratojet USA

Vapor Apparel

“PRINTING United Alliance proudly serves as a leader in guiding our members on how to implement and navigate environmental, health, and safety initiatives and best practices in what often can be an ever-changing, confusing environment,” said Marci Kinter, vice-president, government and regulatory affairs, PRINTING United Alliance. “We are proud of these members who go above and beyond in implementing extraordinary measures in environmental sustainability and responsibility.”

“S-One is very pleased to received the 2021 PRINTING United Alliance Sustainable Business Recognition Award,” said Art Lambert, co-founder, S-One Holdings Corporation. “We are committed to reducing the impact of printing on the environment by developing innovative, sustainable printing materials across all of our product lines.” Companies in the S-One portfolio include ABAQA, Avatrex, Brand Management Group, DIGIPRINT SUPPLIES, LexJet, S-One Labels & Packaging, and Utopia Digital Technologies.

“We are honored to be recognized once again by PRINTING United Alliance with the Sustainable Business Recognition Award,” said Maureen O’Connor, president and CEO, LEM Products, Inc. “Our daily culture of safety and compliance in both occupational health as well as environmental responsibility is something that has become a shared experience and effort by all of our employees. We all feel a sense of pride in being part of a team goal to keep our business prosperous while promoting and enacting best practices toward environmental stewardship.” LEM Products, Inc. makes custom safety hazard signs, labels, and tags for equipment manufactures and maintenance, repair, and operations suppliers.

How to Apply for 2022 Sustainable Business Awards

Any member company that wants to submit a project or activity for consideration needs to complete an application and submit it to PRINTING United Alliance between January 15, 2022 and March 15, 2022. Projects must be implemented in 2021 for recognition in 2022.

Applications will be reviewed by PRINTING United Alliance’s Advisory Council on Sustainability, Safety, Health and Personnel.

For more information, and to request to be notified when the application is available, visit: sgia.org/programs/awards-competition/sustainable-business-recognition

About the PRINTING United Alliance

PRINTING United Alliance is the most comprehensive member-based printing and graphic arts association in the United States. Its wide array of services include government and legislative representation, and safety, and environmental sustainability guidance.

Sustainability resources include The Green Guide for Graphic Communications, a step-by-step approach to evaluating and marketing your company’s sustainability profile.


Sustainability Initiatives in OOH Advertising

Out-of-home (OOH) advertising companies are playing a key role in promoting the importance of environmental action. In addition to posting educational ad messages, they are exploring innovative ways to reduce the environmental impact of OOH advertising.

OAAA Members Donate Ad Space to EARTHDAY.ORG

The Out of Home Advertising Association of America (OAAA) reports that its members donated ad space throughout April to a campaign to support EARTHDAY.ORG. The theme of the 2021 Earth Day is “Restore our Earth” and examines natural processes, emerging green technologies, and innovative thinking that can restore the world’s ecosystems.

The digital OOH campaign is running coast to coast on multiple screens including bulletins, posters, bus shelters, Times Square signage and more.

“We’re proud to support the Restore Our Earth campaign in the weeks leading up to Earth Day 2021,” said OAAA President and CEO Anna Berger. “The out-of-home platform is prime for fostering awarnress across the world about the challenges our climate faces and the natural solutions and emerging green technologies that create opportunities for global impact.”

EARTHDAY.ORG’s mission is to diversify, educate, and activate the environmental movement worldwide. Growing out of the first Earth Day in 1970, EARTHDAY.ORG works with more than 150,000 partners in nearly 192 countries. More than one billion people now participate in Earth Day activities each year, making it the largest civic observance in the world.

Rapport Beyond Billboards Offset Carbon Emissions

The Rapport OOH media buying and planning agency arm of IPG Mediabrands now offers U.S. clients billboards and related out-of-home advertising products that offset carbon emissions and purity the air. A special coating of Titanium Dioxide is applied the printed materials to reduce NOx gases such as carbon emissions and industrial pollutants while the ad is posted. The coating uses sunlight to attract greenhouse gases, smog, and more and acts like a microscopic sponge to soak up carbon.

As the harmful gases turn into harmless nitrates, the air is purified. The new offering is called “Rapport Beyond”

“A single Rapport Beyond billboard has the capacity to offset 12 cards averaging 10,000 miles a year, the equivalent of planting 88 trees,” said IPG Mediabrands Global CEO Daryl Lee.

“We have a responsibility to drive innovation in OOH in ways that deliver new value to our clients,” said Chris Olsen, president US, Rapport. “Our goal is to print 2.5 million square feet of material with the air purifying coating in 2021. Rapport Beyond ads can help cleanse the air simply by existing in a physical space, something the world needs now more than ever.

For more information: https://rapportww.com/beyond

UK Ad Association Leads AdNet Zero Program

In the UK, The Advertising Association (AA), in partnership with the IPA (Institute of Practitioners in Advertising) and ISBA (Incorporated Society of British Advertisers), has launched Ad Net Zero, an industry-wide initiative to help UK advertising respond to the climate crisis caused by CO2 emissions. Ad Net Zero’s mission is for immediate, collective industry action to help achieve real net zero carbon emissions from the development, production and media placement of advertising by the end of 2030.

In conjunction with the Ad Net Zero launch in November 2020, the AA has published a report by its Climate Action Working Group with Credos, UK advertising’s think tank.

The organization spelled out a five-point action plan:

  • Advertising Businesses’ Operations: All companies commit to curtail their carbon emissions, principally by reducing travel, fossil energy use and waste.
  • Advertising Production: Advertisers, agencies and production companies commit to measuring and reducing their impacts with support from AdGreen.
  • Media Choice: Media agencies commit to the IPA Media Futures Group Climate Charter, working with their clients to develop lower carbon media plans.
  • Awards and Events: Organizers build sustainability criteria into awards, and plan events to minimise their carbon footprints, especially from travel.
  • Using Advertising’s Positive Influence: Agencies and clients harness the power of their advertising to promote more sustainable consumer choices and behaviours.

The report recognizes that individuals and companies throughout the advertising sector are concerned about climate change. Some 71% of people working across the industry are worried about the negative impacts of the industry on the environment. More want their agencies to take climate action.

“People across our sector want advertising to be part of the solution to the climate crisis, through the role it can play in influencing corporate policy and consumer behaviour and helping people make more sustainable choices in what they buy, use and do,” said James Best, Chair, Climate Action Working Group and Credos. He said research showed that knowing their organization is taking climate action would improve the job satisfaction for nine out of ten advertising professionals.

For more information: Climate Change – Advertising Association (adassoc.org.uk)

Organizations that Promote Sustainability in Printing and Packaging

To learn more about sustainability efforts within the printing and packaging industry, the resources listed below can give you a good start.

sustainability resources for printing and packaging

The Sustainable Green Printing Partnership (SGP)

SGP’s vision to create a true circular economy within the print supply chain. SGP is the print industry’s catalyst to increase business opportunities among brands committed to a sustainable supply chain and grow profits by reducing resource consumption and waste.

SGP provides print buyers with transparent, measurable assurance that SGP-certified facilities will help print buyers meet and exceed sustainability goals.

To become SGP-certified, each SGP printer must commit to:

  • Reduce waste and hazardous materials
  • Conserve energy
  • Source sustainable materials
  • Lower its carbon footprint
  • Create a safer workplace
  • Conform to all relevant environmental health, safety, and labor labs
  • Adopt a third-party recertification audit every two years
  • Undergo a third-party recertification audit every two years.

For information about SGP visit: https://sgppartnership.org/

For information about SGP certification: http://sgppartnership.org/certification/

The Sustainable Packaging Coalition

The Sustainable Packaging Coalition (SPC) is a membership-based collaborative that believes industry can make packaging more sustainable. The SPC brings together businesses, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions.

The SPC has developed tools, applications, and services to help companies take meaningful action toward packaging sustainability.

For example, the SPC has produced a series of online courses on “The Essentials of Sustainable Packaging

Earlier this year, they published a 59-page report: “Understanding the Role of Compostable Packaging in North America.”

More info: sustainablepackaging.org/

Two Sides North America

Two Sides North America is an independent, non-profit organization that uses a straightforward, balanced approach to tell the sustainability story of print, paper and paper-based packaging. Two Sides tackles relevant environmental issues head-on with factual, authoritative information that exposes myths and explains the industry’s true sustainability.

Two Sides North America Fact Sheet
Two Sides North America publishes Fact Sheets such as this one about Paper Production and Sustainable Forestry.

Member companies span the Graphic Communications and Paper-based Packaging value chain, including forestry, pulp, paper, paper-based packaging, chemicals and inks, pre-press, press, finishing, printing, publishing, envelopes and postal operations.

The goal is to gives stakeholders a solid foundation for making well-informed decisions about the use of print and paper products.

For example, Two Sides publishes fact sheets that bust myths such as:

Myth: Going Paperless Saves Forests

Fact Sheet: Paper Recovery and Recycling

Fact Sheet: Wood-Based and Alternative Fiber-Based Papers

Myth: Paper is a Wasteful Product

For more information: https://twosidesna.org/

The Sustainability Consortium (TSC)

The Sustainability Consortium (TSC) is a global non-profit organization working to transform the consumer goods industry by partnering with leading companies to define, develop, and deliver more sustainable products.

TSC translates the science of sustainability into quantifiable metrics and practical tools for buyers and suppliers to address sustainability issues in their supply chains.  Their product sustainability toolkits enable product buyers to:

  • Compare who leads and lags in sustainability performance
  • Identify suppliers with advanced sustainability practices
  • Reveal opportunities for market advantages
  • Reduce supplier survey fatigue
  • Identify and manage high risk suppliers

The Paper, Pulp and Forestry (PPF) Sector Working Group of the TSC investigates sustainability issues for a wide-variety of forestry products, including books, greeting cards, facial tissue, lumber, and engineered wood products. The working group includes industry experts and representatives of non-profit organizations, and academic/research institutions.

The work of the PPF Sector is being used to develop Product Sustainability Toolkits for paper-based packaging.

For more information: https://www.sustainabilityconsortium.org/

Takedown Expands Custom Merchandise Business with Kornit Avalanche DTG Printers

Takedown Inc., a custom merchandise manufacturer in Lawrenceville, Georgia, is implementing the Kornit Avalanche HD6 and Kornit Avalanche Poly Pro direct-to-garment (DTG) systems for on-demand fulfilment of garment orders placed through e-commerce sites.

Founded in 2005, Takedown Inc. began as a supplier to the wrestling market. Since then, it has grown to offer uniforms and training apparel for soccer, lacrosse, track, baseball, and softball teams.

Takedown sportwear includes uniforms


Through the company’s TKDN Vault service, Takedown makes it easy for influencers, corporations, and sports organizations to create customized brands, design branded apparel and products, and manage production, inventory, and fulfillment.

Custom printed t-shirts have become a popular way for companies, brands, teams, non-profits, and start-ups increase brand visibility. According to a recent study by Grand View Research, the global custom t-shirt printing market size is expected to reach $6.9 billion (USD) by 2027, registering a CAGR of 9.6% over the forecast period, .

To meet the wide range of needs of its broad base of customers, Takedown offers a combination of screen printing, sublimation, embroidery, cut-and-sew, technologies, and e-commerce fulfilment services.

Kornit’s industrial Direct-to-Garment (DTG) printers are ideal for e-commerce businesses because the printers make it possible and profitable to accept, quickly produce, and ship orders for quantities ranging from 1 to 500.

Kornit Avalanche Printers

The Kornit Avalanche HD6 provides businesses like Takedown Inc. with an efficient, eco-friendly, single-step process to imprint garments and promotional products.

Users can print graphics on fabrics such as cotton, cotton-polyester blends, Lycra, viscose, silk, leather, denim, leather, and wool at the push of a button. The six colors of ink (plus white) deliver extraordinary wash-fastness and lightfastness, color gamut, and photorealistic imagery.

Kornit Avalanche Poly Pro Industrial DTG Printer


The Kornit Avalanche Poly Pro industrial DTG printer was developed specifically to print graphics and images on garments made from dark polyester and polyester blends. This makes it an ideal fit for decorating performance sportswear and athleisure apparel.

Why Takedown Chose Kornit

Takedown Inc. turned to Kornit Digital to maximize the growth of their on-demand web business long-term.

“We are very excited to have this new Kornit system up and running,” said Dustin Kawa, CEO and Founder of Takedown Inc. “At Takedown, it’s always our highest priority to provide our clients with exceptional service utilizing the latest printing technology.”

“Kornit is synonymous with the best of the best in fast, clean, profitable, on-demand production, and we’re prepared to go to the mat with any supplier that thinks they have what it takes,” said Chuck Meyo, President of Kornit Digital Americas. “We welcome Takedown Inc. to the Kornit customer family, are proud to offer the capabilities around which they’ll grow their business. We look forward to tag-teaming the challenges and opportunities of the booming sportswear market in the digital age.”

About Kornit Digital

Kornit Digital develops, manufactures and markets industrial digital printing technologies for the garment, apparel and textile industries. Kornit’s complete solutions include digital printing systems, inks, consumables, software, and after-sales support. Leading the digital direct-to-garment printing market with its exclusive eco-friendly NeoPigment printing process, Kornit caters directly to the changing needs of the textile printing value chain. Kornit’s technology enables innovative business models based on web-to-print, on-demand and mass customization concepts.

Kornit also offers a revolutionary approach to roll-to-roll digital textile printing. They have engineered digital textile printing machines and inks that reduce the number of different ink sets and additional finishing processes that were traditionally required to print on different types of fabric.

Founded in 2002, Kornit Digital is a global company, headquartered in Israel with offices in the USA, Europe and Asia. For more information, visit Kornit Digital at www.kornit.com.

Wallace Carlson Printing Adds EFI PrintFlow Dynamic Scheduling Software

Workflow automation is becoming increasingly important to all types and sizes of printing businesses. But not every company is progressing at the same rate. This case study from EFI (Electronics for Imaging, Inc.) illustrates how one commercial sheet-fed printing business has approached the adoption of more automation.

Wallace Carlson Printing in Minnetonka, MN, specializes in marketing collateral, retail and product catalogs, packaging, secure packaging, and direct mail. They serve clients in the pharmaceutical, financial, corporate, and education sectors.

The company recently added EFI PrintFlow dynamic scheduling software to the existing EFI Midmarket Print Suite that Wallace Carlson uses to direct its business and production management functions.

The company had been scheduling jobs manually, which can be time-consuming. With PrintFlow, the company expects the scheduling process to be more concise and transparent, which will help the business continue to improve and grow.

EFI PrintFlow Logo

About EFI PrintFlow

EFI PrintFlow uses an advanced optimized rules engine to address the specific scheduling issues that complicate the manual scheduling processes. This includes criteria such as machine capabilities, operator availability, tooling availability, job requirements, material availability and other scheduling constraints.

The software automatically identifies the most efficient, cost-effective path for each job by optimizing equipment use, minimizing make-ready time, reducing wasted materials, and ensuring on-time delivery.

PrintFlow generates automated, up-to-the-minute sequenced and synchronized run lists that keeps equipment users informed while helping business owners build a more efficient, profitable business. It eliminates the guesswork and manual juggling of variables that can affect the online delivery of overlooked jobs.

“I’m really optimistic that we will recognize efficiencies in all areas,” said Wallace Carlson Chief Operating Officer Charlie Cox. “This efficiency will come from tighter scheduling of the press department and less non-chargeable time as the job moves from prepress to production to finishing.”

“We spend a fair amount of time in the company asking, What’s next? Is this ready? or Is that ready?” said Cox. “You add that up over a year, and it’s a lot of wasted time.”

“Clients will be able to get their products to market faster, which is a win-win for us and them,” he added.

Part of a Series of Print Workflow Automation Decisions

The impetus to improve the workflow at Wallace Carlson began five years ago when company leaders realized they would need to adopt newer, advanced equipment and software systems before they would be ready for the potential gains that artificial intelligence and robotics could offer.

Two years into that initiative, Wallace Carlson purchased the EFI Midmarket Print Suite, a comprehensive workflow that uses EFI Pace MIS/ERP software at its core.

Last year, after investing nearly $4 million in equipment and operations, Cox felt it was important to focus on training and reworking processes and procedures to ensure that the company was making maximum use of the capabilities in the Midmarket Print Suite.

Enhancing scheduling was the next logical step for the company.

“We knew the time would come when we’d have to implement more of an electronic scheduling module,” said Cox. “We looked at other offerings, but PrintFlow just seemed to really dominate. And with its compatibility with the EFI Pace MIS/ERP, it just made perfect sense to bolt it on and tie it all together.”

“We’ve had a nice growth trajectory for probably the last three years,” said Cox. “Even with the pandemic, we’re still going to post some growth this year.” The PrintFlow investment will help Wallace Carlson tighten up internal processes, ensuring that growth doesn’t come at the expense of productivity.

“We’ve always strived to be on the cutting edge of newer technology, software, equipment, and automation,” said Cox. “That was always our differentiator, pulling away from the rest of the pack and putting ourselves in a little bit of blue water.”

About EFI

EFI is a global technology company that develops breakthrough technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, building materials, and personalized documents. The company offers a wide range of printers, inks, digital front ends, and a comprehensive business and production workflow suite that transforms and streamlines the entire production process. (www.efi.com)