YouGov Data Shows What Actions Consumers Take After Noticing OOH Advertising
Producers of wide-format signs and displays for advertising agencies might be interested in some recent YouGov statistics that reinforce the value of out-of-home (OOH) advertising in both printed and digital forms. OOH advertising includes billboards, sidewalk displays, in-store graphics, as well as signs at bus stops, subway stations, airports, and stadiums. Buses, trucks, trains, taxis, boats, airport shuttles, and other …