The Society for Experiential Design (SEGD) will hold two full-day educational programs concurrently with the 2025 International Sign Expo, April 23-25 at the Mandalay Bay Convention Center in Las Vegas, NV. The SEGD is a community of graphic and exhibition designers, fabricators, architects, media developers, creative technologists, teachers and students who design experiences that connect people to places.
The co-located ISA and SEGD events will benefit members of both organizations. Sign, fabrication, and installation specialists can learn more about how architects and experiential designers think about wayfinding, placemaking, and branded environments. At the Sign Expo, SEGD attendees can see new materials, products, technologies, and services available for experience design.
SEGD Events
The two SEGD educational sessions will be held on April 23 and 24.
Wednesday, April 23
SEGD Wayfinding + Placemaking
SEGD experts will share insights about how wayfinding and placemaking do more than guide people from point A to point B. They will explain how intentional design of wayfinding enhances navigation, reinforces spatial identities, and elevates user experiences.
“Placemaking” transforms indoor and outdoor spaces in cities, campuses, and cultural institutions into experiences that foster deeper connections between people and places. architects, designers, and fabricators that know how to shape seamless, inclusive, and engaging environments.
Thursday, April 24
SEGD Branded Environments
Presenters will explore how storytelling, technology, and design trends are shaping the next generation of branded spaces. Attendees will learn how brands leverage tools such as interactive media, environmental graphics, and multi-sensory design to create lasting emotional connections and redefine audience engagement.
Shared Interests
“Our organizations have worked collaboratively on share interests for years, so co-locating events is a natural next step,” said Lori Anderson, ISA president and CEO. “We welcome the SEGD attendees to learn more about the products that influence their designs, so that together we can create signs and experiences that drive businesses communities forward.”
“SEGD is excited to partner with the International Sign Association to bring together our two dynamic communities for a shared exploration of wayfinding, placemaking, and branded environments,” said Cybelle Jones, CEO, SEGD. “This collaboration highlights the synergy between our organizations, offering attendees unparalleled opportunities to learn, connect, and innovate.”
Registration
Registration for both events is now open.
SEGD attendees can register through the International Sign Expo website, using a special link provided by SEGD.
SGIA Expo attendees can register for the SEGD sessions, optional tours, and other education provided by the ISA or the Sign Research Foundation.