Whether you want to promote your own print business or help clients promote their businesses, it’s important to be aware of marketing tools that can help you simplify the job, Ripl is a solution that eliminates the need to hire specialized staff.
Ripl is a Seattle-based software company that helps small business owners simplify the execution of their social media efforts. With a Ripl subscription, your business can quickly create trackable, professional-grade social-media content for mobile or desktop devices, and schedule posts for sharing across social media channels. The subscription gives you access to thousands of customizable social-media templates, over 500,000 high-quality images, and 90,000 videos.
Most small business owners understand the importance of maintaining a professional social media presence but often feel ill-equipped to take on the challenge, explains Clay McDaniel, CEO of Ripl, “We want to help relieve that stress for small businesses and empower them with the tools and knowledge to quickly and affordably manage an online presence.”
Free Guide to Social Media Basics
To give small business leaders an easy-to-share crash course in social media, Ripl recently released “The Small Business Owner’s Social Media Playbook,” The Playbook provides detailed information and insights into Facebook, Instagram, and Twitter as well as best practices and tips on using the features on each channel.
“It’s been a challenging time for small businesses,” said McDaniel. “We wanted to find ways we could share our knowledge of social media tactics and best practices to help support those brands facing an uphill climb. The last thing most business owners have time or money for right now is hiring a social media manager or trying to learn how to keep up with all of the various social media platforms.”
“Whether you are brand new to the world of social media or have dabbled with creating your own content in the past, The Playbook is designed to help you establish and grow your social media marketing quickly with confidence,” says Carrie Byrne, Ripl senior director of brand and design.
No matter the business or industry, Ripl believes there are a few questions all small business owners should be consistently asking themselves when it comes to their brand online:
- Clear: Is you message clear? Are you sticking to one key topic?
- Concise: Are you keeping your captions short and using words economically?
- Compelling: Is your content interesting? Does it inspire action?
- Creative: Does your content look and sound good?
To download a free version of The Small Business Owner’s Social Media Marketing Playbook visit: https://www.ripl.com/social-media-marketing-playbook
For more information about Ripl, visit: http://www.ripl.com or the Ripl Facebook page.