Many print-service providers grow revenues by setting up web-to-print storefronts through which business clients or consumers can design and order customized products online. Executed correctly, it can be a good strategy for attracting new clients or building a steady flow of repeat business from existing customers.
But setting up and maintaining multiple websites can be a challenge. Print-shop employees have more urgent tasks than constantly generating search-engine-optimized content for each new or updated product sold on the site. Acquiring and editing product images can also be time-consuming.
At the PRINTING United Expo 2024, the IT experts at OnPrintShop demonstrated the all-new AI-powered image and content creation capabilities in OnPrintShop version 11.2.
AI in Version 11.2
OnPrintShop users can now use simple AI-prompts to automate the creation of product images, marketing copy, and search-optimized product titles and descriptions. Employees in all types and sizes of print businesses can benefit from these lightning-fast tools. The AI-powered enhancements can help start-ups launch new products and growth-oriented companies enter new markets or efficiently merge with other print-service providers.
Print businesses often struggle with setting up new products or adding content to online storefronts, noted Naresh Devra, VP of Product Development, OnPrintShop. “Our all-new integrated AI assistant can now process product configurations and generate impactful content and images to publish on the storefront.” He estimates the time devoted to ongoing web-content creation can be cut by up to 50%.
Other powerful enhancements in OnPrintShop v11.2 elevate the user experience and further streamline print-shop operations. In addition to improvements in the Job Board, new features include:
- Countdown Timer for Same Day Dispatch: This feature allows storefront owners to display a countdown timer on their product pages to inform customers of how much time remains to place an order in time for same-day delivery.
- 3D Preview in Designer Studio: The 3D Preview functionality has been upgraded for better usability and customization. Admins can enable or disable the 3D previews directly from the Studio Settings, making it more accessible for standard products.
“OnPrintShop is no longer just about enhancing print productivity, explains NamishPatel, OnPrintShop’s VP of Sales. “We are confident that these advanced features are set to revolutionize how print businesses operate. Our major focus for next year will be how can we incorporate more AI functions to further simplify the implementation of web-to-print storefronts.”
OnPrintShop has already earned numerous accolades from leading print organizations for its ability to cater to various categories, including B2B/B2C, trade printers, print franchises, and many others. The platform’s flexibility and comprehensive solutions continue to set a high standard in the print industry.
2024 Pinnacle Award Winner
Before the show, OnPrintShop received a 2024 Pinnacle Award for technology from the PRINTING United Alliance.
“We are delighted beyond words to be honored with the prestigious Pinnacle Award 2024 for excellence in technology,” said Patel. “This achievement highlights our dedication to simplifying IT for the printing industry and boosting profitability for our clients. Our commitment to consistently upgrading our web-to-print solution with market-relevant updates and providing top-tier customer experience has truly been recognized.”
About OnPrintShop
Through affordable subscription plans, OnPrintShop helps print businesses get the most out of their online printing services. Print-business leaders can choose from a variety of options and features to build a web-to-print service offering that best meets their needs. New features and options are routinely offered in response to customer requests. For more information, visit https://onprintshop.com/about-us
Recommended Reading:
How OnPrint’s AI Features Automate Web-to-Print Productivity
The Impact of AI in the Printing Industry“