If your potential clients want proof that print is not dead or dying, encourage them to visit the Print is Big website. The graphics software company Aleyant created this print statistics website to demonstrate the importance of print in the world’s economic ecosystem.
The Print is Big site includes facts and statistics about the printing business in the U.S. and worldwide. For example, the $898 billion global print industry is far bigger than the global video game industry ($102 billion), online music industry ($15 billion), and online advertising industry ($133 billion).
“We wanted to provide industry professionals with a ready resource to debunk the ‘Print is Dead’ myth,” explains Aleyant President Greg Salzman. “Print is a vibrant industry that provides necessary services to just about every industry. In North America alone, 8.5 trillion letter-size simplex pages are printed annually, which speaks to how important print still is in today’s marketplace.”
“Print is entering a new era of specialized communication that leverages modern data and analytics technologies and the experiences of a new generation of print business owners who came into the industry at the start of the Internet age,” said Dr. Joe Webb, Director of WhatTheyThink’s Economics and Research Center. “Many communications decision-makers have little personal experience in the strategic and tactical use of print, and it’s up to our industry to demonstrate how multichannel communications can be more effective when incorporating offline media like print.”
About Aleyant
Founded in 2005, Aleyant provides robust software services to the graphic communications. Its flagship web-to-print software, Pressero, is a highly customizable retail and business-to-business storefront interface. Pressero has launched many of Aleyant’s clients into the expanding world of Internet-based print sales.
Aleyant eDocBuilder is a Web-based design and variable data publishing (VDP) system, Aleyant PrintJobManager™ is a mobile, cloud-based approach to MIS that includes a fast means of generating market-driven pricing, job management, inventory tracking, real-time job tracking and estimating.