The Massivit 1800 3D printer is a fast, large-format 3D printer for use in making signs, displays, and props for marketing, advertising, and themed environments. It will be displayed for the first time in the U.S. at the SGIA Expo, September 14-16 in Las Vegas.
The Massivit 3D printer can produce 3D objects up to 6 ft. high at build speeds of up to 1 vertical foot per hour. This fast build speed is possible because the Massivit 1800 uses an innovative Gel Dispensing Printing (GDP) technology. The printing gel is a photo-sensitive polymeric material that cures when exposed to UV light.
“The Massivit 1800 enables print providers to produce stunning 3D graphics with the added value of better audience engagement,” said Avner Israeli, CEO, Massivit 3D Printing Technologies, Ltd. “With recent studies suggesting that 3D advertising has five times the stopping power and four times the staying power of 2D advertising, it is clear why this technology is right for sign and display applications.”
Carisma, a large-format graphics provider in Brooklyn, New York, has been using the Massivit 1800 since March. They have produced a number of visually striking 3D models for movies, including The Angry Birds Movie.
“Using the Massivit 1800, we produced spectacular, larger-than-life Angry Birds models that were installed onto a number of double-decker buses in the run up to the release of the movie,” said Moshe Gil, CEO of Carisma Large Format. “Initially we produced one 3D model to demonstrate our new promotional capabilities. Sony was immediately taken with the quality, scale and speed and quickly increased the order.”
“The Massivit 1800 has allowed us to increase our business opportunities and provide our customers with game-changing, engaging, high-quality applications at a competitive price,” says Gil.
Experienced Leaders
The three co-founders of Massivit 3D understand the sign and display market well. Gershon Miller, Moshe Uzan, and Igor Yakubov were all involved with Idanit, the Israel-based start-up that developed the Idanit-162AD, the first, production-speed wide-format inkjet printer for outdoor advertising graphics in 1996. Idanit was purchased by Scitex, rebranded Scitex Vision, and later acquired by HP.
Massivit’s CEO Avner Israeli previously worked for Stratasys LTD, a global leader in 3D printing.