How a Long-Time Book Publisher Retooled Its Business to Handle Orders from Ten to Millions of Copies
By Eileen Fritsch The digital transformation of printing that began in the late 1990s didn’t really take off until the Great Recession of 2008-2009 forced publishers and distributors of printed books. newspapers, and magazines to cut costs by publishing more of their content online or in e-books. One company that has successfully adapted to the dramatic drop in demand for …