Takedown Inc., a custom merchandise manufacturer in Lawrenceville, Georgia, is implementing the Kornit Avalanche HD6 and Kornit Avalanche Poly Pro direct-to-garment (DTG) systems for on-demand fulfilment of garment orders placed through e-commerce sites.
Founded in 2005, Takedown Inc. began as a supplier to the wrestling market. Since then, it has grown to offer uniforms and training apparel for soccer, lacrosse, track, baseball, and softball teams.
Through the company’s TKDN Vault service, Takedown makes it easy for influencers, corporations, and sports organizations to create customized brands, design branded apparel and products, and manage production, inventory, and fulfillment.
To meet the wide range of needs of its broad base of customers, Takedown offers a combination of screen printing, sublimation, embroidery, cut-and-sew, technologies, and e-commerce fulfilment services.
Kornit’s industrial Direct-to-Garment (DTG) printers are ideal for e-commerce businesses because the printers make it possible and profitable to accept, quickly produce, and ship orders for quantities ranging from 1 to 500.
Kornit Avalanche Printers
The Kornit Avalanche HD6 provides businesses like Takedown Inc. with an efficient, eco-friendly, single-step process to imprint garments and promotional products.
Users can print graphics on fabrics such as cotton, cotton-polyester blends, Lycra, viscose, silk, leather, denim, leather, and wool at the push of a button. The six colors of ink (plus white) deliver extraordinary wash-fastness and lightfastness, color gamut, and photorealistic imagery.
The Kornit Avalanche Poly Pro industrial DTG printer was developed specifically to print graphics and images on garments made from dark polyester and polyester blends. This makes it an ideal fit for decorating performance sportswear and athleisure apparel.
Why Takedown Chose Kornit
Takedown Inc. turned to Kornit Digital to maximize the growth of their on-demand web business long-term.
“We are very excited to have this new Kornit system up and running,” said Dustin Kawa, CEO and Founder of Takedown Inc. “At Takedown, it’s always our highest priority to provide our clients with exceptional service utilizing the latest printing technology.”
“Kornit is synonymous with the best of the best in fast, clean, profitable, on-demand production, and we’re prepared to go to the mat with any supplier that thinks they have what it takes,” said Chuck Meyo, President of Kornit Digital Americas. “We welcome Takedown Inc. to the Kornit customer family, are proud to offer the capabilities around which they’ll grow their business. We look forward to tag-teaming the challenges and opportunities of the booming sportswear market in the digital age.”
About Kornit Digital
Kornit Digital develops, manufactures and markets industrial digital printing technologies for the garment, apparel and textile industries. Kornit’s complete solutions include digital printing systems, inks, consumables, software, and after-sales support. Leading the digital direct-to-garment printing market with its exclusive eco-friendly NeoPigment printing process, Kornit caters directly to the changing needs of the textile printing value chain. Kornit’s technology enables innovative business models based on web-to-print, on-demand and mass customization concepts.
Kornit also offers a revolutionary approach to roll-to-roll digital textile printing. They have engineered digital textile printing machines and inks that reduce the number of different ink sets and additional finishing processes that were traditionally required to print on different types of fabric.
Founded in 2002, Kornit Digital is a global company, headquartered in Israel with offices in the USA, Europe and Asia. For more information, visit Kornit Digital at www.kornit.com.
Workflow automation is becoming increasingly important to all types and sizes of printing businesses. But not every company is progressing at the same rate. This case study from EFI (Electronics for Imaging, Inc.) illustrates how one commercial sheet-fed printing business has approached the adoption of more automation.
Wallace Carlson Printing in Minnetonka, MN, specializes in marketing collateral, retail and product catalogs, packaging, secure packaging, and direct mail. They serve clients in the pharmaceutical, financial, corporate, and education sectors.
The company recently added EFI PrintFlow dynamic scheduling software to the existing EFI Midmarket Print Suite that Wallace Carlson uses to direct its business and production management functions.
The company had been scheduling jobs manually, which can be time-consuming. With PrintFlow, the company expects the scheduling process to be more concise and transparent, which will help the business continue to improve and grow.
About EFI PrintFlow
EFI PrintFlow uses an advanced optimized rules engine to address the specific scheduling issues that complicate the manual scheduling processes. This includes criteria such as machine capabilities, operator availability, tooling availability, job requirements, material availability and other scheduling constraints.
The software automatically identifies the most efficient, cost-effective path for each job by optimizing equipment use, minimizing make-ready time, reducing wasted materials, and ensuring on-time delivery.
PrintFlow generates automated, up-to-the-minute sequenced and synchronized run lists that keeps equipment users informed while helping business owners build a more efficient, profitable business. It eliminates the guesswork and manual juggling of variables that can affect the online delivery of overlooked jobs.
“I’m really optimistic that we will recognize efficiencies in all areas,” said Wallace Carlson Chief Operating Officer Charlie Cox. “This efficiency will come from tighter scheduling of the press department and less non-chargeable time as the job moves from prepress to production to finishing.”
“We spend a fair amount of time in the company asking, What’s next? Is this ready? or Is that ready?” said Cox. “You add that up over a year, and it’s a lot of wasted time.”
“Clients will be able to get their products to market faster, which is a win-win for us and them,” he added.
Part of a Series of Print Workflow Automation Decisions
The impetus to improve the workflow at Wallace Carlson began five years ago when company leaders realized they would need to adopt newer, advanced equipment and software systems before they would be ready for the potential gains that artificial intelligence and robotics could offer.
Two years into that initiative, Wallace Carlson purchased the EFI Midmarket Print Suite, a comprehensive workflow that uses EFI Pace MIS/ERP software at its core.
Last year, after investing nearly $4 million in equipment and operations, Cox felt it was important to focus on training and reworking processes and procedures to ensure that the company was making maximum use of the capabilities in the Midmarket Print Suite.
Enhancing scheduling was the next logical step for the company.
“We knew the time would come when we’d have to implement more of an electronic scheduling module,” said Cox. “We looked at other offerings, but PrintFlow just seemed to really dominate. And with its compatibility with the EFI Pace MIS/ERP, it just made perfect sense to bolt it on and tie it all together.”
“We’ve had a nice growth trajectory for probably the last three years,” said Cox. “Even with the pandemic, we’re still going to post some growth this year.” The PrintFlow investment will help Wallace Carlson tighten up internal processes, ensuring that growth doesn’t come at the expense of productivity.
“We’ve always strived to be on the cutting edge of newer technology, software, equipment, and automation,” said Cox. “That was always our differentiator, pulling away from the rest of the pack and putting ourselves in a little bit of blue water.”
EFI is a global technology company that develops breakthrough technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, building materials, and personalized documents. The company offers a wide range of printers, inks, digital front ends, and a comprehensive business and production workflow suite that transforms and streamlines the entire production process. (www.efi.com)
As COVID-19 shutdowns disrupted the demand for event and advertising graphics, print-service providers quickly found ways to create new products for businesses and individuals coping with different phases of the crisis.
Below are a few examples of the types of helpful products printing-related businesses offered to produce for medical professionals, remote working novices, home-schooled students, and temporarily shuttered local businesses.
Photo Stickers for Medical Workers
To help patients feel more relaxed in the presence of medical personnel garbed in personal protective equipment, two medical students in Israel started a Facebook movement to add photos to protective suits used by medical workers. The page attracted the attention of HP Indigo team employees who helped launch the project by supporting the printing of the first 70,000 photo stickers.
Each 5.8 x 8.3 inch photo sticker featured a smiling photo of the medical worker along with their name and function. The medical workers added the prints to their protective gowns and disposed of them at the end of each shift. By early May, HP and its print partners produced and donated 200,000 photo stickers to medical personnel at 16 hospitals in Israel.
Thank You Cards to Healthcare Professionals
Postable, a web-to-print greeting card company offered an online service through which people could create and mail thank-you cards to healthcare workers at the front lines on the COVID-19 pandemic. Visitors to the Postable site picked a design, selected a hospital from a list of hard-hit areas, and typed a message of love and encouragement to the medical workers.
Sealed Delivery Boxes for Restaurant Take-Out Orders
CompanyBox in Charlotte, NC, developed takeout boxes and bakery boxes that made it easier for local restaurants to shift from operating dine-in operations to fulfilling orders for curbside or home-delivery. The specialty boxes featured a single-use seal that kept the food securely inside the box until the recipient removed the adhesive tear strip. The boxes were printed on an HP PageWide C500 Press with water-based inks approved for food packaging.
Fabric Face Masks with a Designer Touch
Spoonflower.com is a global marketplace that connects makers and consumers with artists worldwide. A pioneer in short-run digital textile printing, Spoonflower uses digital textile printing equipment from HP, Kornit, and Durst to bring on-demand, eco-friendly, sustainable and scalable manufacturing processes to the textile industry.
The Spoonflower team mobilized its in-house sewing team to design patterns that members of the Spoonflower design community could use to sew knit gaiter or double-layer cotton face masks to prevent the prevent the spread of COVID-19.
The ColorCasterscolor-management consulting firm supplemented their income during the COVID-19 shutdown by using the dye-sublimation printing equipment in their testing lab to make protective face and neck gaiters.
In an April 26 blog post about why ColorCasters pivoted from color management consulting to dye-sublimation printing, Jim Raffel explained that their firm had missed out on the first round of the government’s Paycheck Protection Program design to help small businesses: “We had hoped that it would help us through a few more months until we could travel again.”
ColorCasters already operated an e-commerce store through which they sold color-management training, software, and devices. So they added their line of ChroMasks gaiter style face coverings to their store and started promoting it to their community through social media. “The most amazing thing happened,” Raffel wrote. “Business colleagues from our community purchased large quantities of gaiters for their employees.”
Although they had to quickly make some adjustments to handle all the orders, ColorCasters doesn’t plan to become a print-service provider full time. “When this is all done – we’re going back to being color management consultants and trainers. It’s who we are, it’s what we do.”
Home Conferencing Backdrops
During the first week of the shutdown, many people who formerly worked from offices suddenly had to adapt to working from home. The Brittenvisual branding company in Traverse, MI, was quick to promote their ability to produce easy-to-set-up conference-call backdrops/privacy screens for entire teams of employees. They offered to produce color logos or custom designs on hemmed fabric or vinyl that could easily be slipped onto a study, steel adjustable frame that could be set up or torn down in minutes without tools.
Soon, Britten had set up a landing page highlighting the many different products they could produce for hospitals, city planners, grocery stores, and others affected by the COVID-19 pandemic.
Structures and Supplies for Temporary Medical Facilities
Graphics companies equipped to sew soft signage and design custom trade show booths promoted their ability to create temporary medical facilities and other supplies.
D’Andrea Visual Communications published a COVID-19 product catalog to promote their ability to build temporary structures, privacy stands, or hospital beds as well as free-standing hand-wipe dispensers or hand sanitizers complete with safety signage.
In a blog post entitled “Fabrication During Troubled Times,” Britten discussed how they could make temporary medical testing stations, cough barriers, hospital isolation gowns, and hand-washing stations in areas without access to running water.
Graduation Light Pole Banners
For Kingsley High School in Kingsley, Michigan, Britten produced Graduation Light Pole Banners that featured photos of each of the school’s 2020 graduates. Parents and administrators wanted to do something special to honor the 88 graduating seniors who wouldn’t have a traditional graduation ceremony. Each student will receive their 24 x 48 in. banner as a memento, after the light-pole banners are prominently displayed along city streets.
Educational Graphics and Safety and Wayfinding Signs
As retailers and businesses began to adapt to new methods of doing business, print-service providers such as 40 Visuals, eSigns, Signs.com, and KDM started promoting their ability to produce new types of signs and graphics for retailers, restaurants, and manufacturing plants.
On March 13, the Houston-based online sign and banner company eSigns.com added new hand-washing sign products and designs to its workplace signage offerings.
“We’ve always offered signs and designs that provide various safety warnings and information,” said eSigns CEO Roy Marsh. Some of the first COVID-19 hand-washing signs they printed were for their own eSigns warehouses and production facilities.
Signs.com offered free downloadable templates that companies could use to quickly print their own temporary health and closure safety signs. Or, website visitors could order custom-printed masks and different types of signs promoting thank you messages, social distancing or store-capacity requirements, and curbside pick-up locations.
40 VISUALS published a blog post illustrating the Five Essential Types of COVID-19 Safety and Social Distancing Signs. The blog included photos of: parking-lot pavement graphics; floor graphics for aisle traffic flow and social distancing; stickers on sanitation stations, waste disposal bins, or sanitized products; and wellness barriers for salons and restaurant take-out counters.
KDM typically supplies retail marketing solutions such as in-store branding and custom point-of-purchase displays. They were quick to promote solutions as restaurants and grocery stores adjusted their standard operations. As states started to relax their shutdown orders, KDM published a blog post that discussed how retail signage could help companies safely re-open for business.
KDM has since published a 40-page social distancing solutions catalog that shows more than 200 different products that companies, stores, restaurants and schools can order. In addition to floor graphics and posters, the catalogs includes table tents, seat-blocker signs, stadium-seat blockers, magnetic clings for vehicles, print-display hardware. security seals for takeout food containers, hand santizer stand graphics, and barriers and partitions.
Print-service providers equipped with a web-to-print ordering capabilities and an extensive combination of digital printing, finishing, and fabrication equipment rose to the challenge of making new types of products during each phase of the COVID-19 crisis.
But selling these new types of products also required marketing agility. Companies that already had effective digital marketing programs in place seemed best prepared to demonstrate why printing should be regarded as an essential service during crises such as pandemics.
Nearly two decades after it started offering professional marketing products and services online to small business owners, Vistaprint has opened its first-ever brick-and-mortar retail space in downtown Toronto. In Vistaprint Studio, business owners can touch and feel the different types of marketing products they can order and get face-to-face design help from Vistaprint coaches.
In a recent survey of their North American customer base, Vistaprint learned that 64 percent of business owners want more one-to-one in-person support when designing new marketing materials.
Vistaprint has designed the retail space as a flexible environment in which the experience can be continuously tailored to the needs of area business owners. In addition to one-on-one design services, customers can get free shipping to the store and access to new technologies such as an interactive, touchscreen logo-maker. Vistaprint also plans to offer workshops in the Vistaprint Studio.
“We have listened to and worked with our customers to provide the best of both worlds in Vistaprint Studio,” said Trynka Shineman, CEO of Vistaprint. “We are offering exclusive services you can’t find anywhere else, including free graphic design.” The store is located in downtown Toronto and operates six days a week, Monday through Saturday.
According to Andrea Armstrong, president of the recently launched clothing brand Happiness Inc., the services provided by Vistaprint Studio are just what she and thousands of other small business owners need: “We want to be involved in creating our brands, but sometimes we need that additional support and guidance to make our vision become reality.”
Vistaprint is a global e-commerce brand empowering more than 17 million micro-business owners to professionally promote their businesses with quality printed and digital marketing products at affordable prices. Vistaprint’s online design studio allows customers to easily customize products such as business cards, marketing materials, signage, promotional products, apparel, websites, digital marketing, cards, and stationery. Vistaprint is a Cimpress brand.
A trend report “Hello, Print in a Digital World 2018” illustrates more than 70 creative ways brands are combining the tactile, sensory nature of print with the real-time technological powers of digital. Thanks to augmented reality technologies or specialty inks, printed billboards, posters, magazine ads, and packages are serving as platforms to more engaging and immersive digital experiences.
The report was written by Michael Chase, Chief Marketing Officer at St. Joseph’s Communications, a full-service, smart-content factory that helps brands navigate the world of omni-channel communications.
Chase introduced the Print in a Digital World report in a presentation at PRINT 17 last fall. He points out that “We are in an information revolution powered by the intersection of two of the most commanding knowledge transfer mechanisms of our time — the Gutenberg Press and the Internet.”
Instead of relying solely on digital content to generate likes, retweets, and clicks, many marketers are finding innovative ways to integrate printed materials into their campaigns.
For example, below some case studies featured in the report:
McDonald’s Canada turned ordinary drink trays into the McDonald’s Boombox.
Travelers on Emirates airlines could scan their amenity kits to unlock augmented reality content such as games and travel tips.
French retailer Castorama created interactive wallpaper that allows children and parents to enjoy storytime together.
An SS+K ad agency holiday greeting card included a custom-designed Google Cardboard mailer that connected recipients to an 360-degree virtual reality bobsled ride.
Google and Vogue collaborated to bring voice-activated content from the print magazine to Google’s Home device. By prompting Google Home to “Talk to Vogue” users can access behind the scenes audio content from selected celebrity interviews.
IKEA “Cook This Paper” campaign used food-safe ink on parchment cooking paper to produce illustrated, interactive recipe posters. At-home chefs added the designated ingredients, rolled them up the parchment paper, and popped the creation into the oven.
Samsonite printed a specially designed sheet that customers convert into a handle-like, paper “Weight Tag.” When customer wrapped the tag around the handle of their luggage and picked it up, they could determine if their packed luggage exceeded the 50-lb. restriction set by most airlines. Special perforations on the tag snapped off when the weight exceeded 50 lbs.
ASICS used thermochromic ink to publish a print ad that folded out to create a mat that readers could step on to see the shape of their foot. A chart on the ad talked about what types of shoes were best for specific foot shapes.
Crust Pizza used capacitative touch technology from Novalia to create vinyl outdoor advertising posters that could play music. The posters encouraged passers-by to remix music on a pizza-shaped DJ deck.
About St. Joseph Communications
St. Joseph’s Communications in Toronto began as a printing company. Today, printing is just a portion of what they do. In addition to printing catalogs, custom publications, and packaging, they assist brands with omnichannel marketing, including digital production, digital signage, augmented reality, social media, custom videography and photography.