Agency EA Reports Findings from 2021 State of Experiential Marketing Research
Until 2020, experiential marketing projects nationwide provided a steady stream of opportunities for wide-format graphics providers to vehicle wraps, pop-up event structures, temporary signage, backdrops, and custom props and environmental graphics. But this work dried up instantly as in-person gatherings were halted due to COVID-19. So what does 2021 look like for experiential marketing? Agency EA, an award-winning brand experience …