APTech Announces Wide Format Business Master Class

The Association for PRINT Technologies (APTech) announced that registration is now open for its six-week “Wide-Format Business” Master Class. The in-depth course provides a blueprint for companies that wish to build a major revenue center around wide-format printing.

The Master Class includes 12 to 15 hours of instruction and begins Tuesday, March 16 with a session from 1:30 to 4:00 pm ET. The other sessions will be held at the same time on the following five Tuesday afternoons.

Each session is interactive, with opportunities for live discussion and answers to questions.

The content is geared for commercial printers, marketing services providers, and other business owners who may or may not already have wide-format printing equipment. The sessions will provide ideas for creating a powerful, wide-format profit center.

  • Week 1: What is the Value of Wide-Format Printing?
  • Week 2: How to Effectively Sell Wide-Format Printing
  • Week 3: Synergy with Sales and Production
  • Week 4: Migrate Offset Sales Staff Reps to Wide-Format Pros
  • Week 5: What You Should Know about Wide-Format Vertical Markets
  • Week 6: Product Diversification Wins Major Projects

The program will be led by wide-format business expert Debbie Nicholson, president of Think to INK!. The content will include plenty of opportunity for live discussions and answers to questions. It will also feature interviews with owners of wide-format business units and experts in equipment and materials.

“Fully understanding the wide-format printing business can be difficult. There is a lot to know on the technical side with so many different ink sets, substrates, and hardware options,” says Nicholson. “It is equally important to understand the best potential clients and progress toward becoming an Order Maker, not just an Order Taker. My goal with this course is to ignite printers to think about the advantages of developing an actionable plan for moving their company toward profitability.”

“We encourage you to invite your leadership, sales, customer services, and operations team to attend this course,” said APTech President Thayer Long. Graduates of the course will have an actionable plan for each company area: leadership, sales, and operations.

The registration fee is $499 for APTech members and $699 for the full six-week course.

A 50% discount is available for multiple attendees from the same company. Contact Julie Shaffer (jshaffer@aptech.org) about this offer.

To learn more about the Master Class, visit: https://printtechnologies.org/WFMC

For more information about the APTech organization, visit: https://printtechnologies.org/