New Print Finishing, Packaging, and Design Event Planned for June 2022

The print finishing value chain will be the focus of a three-day exhibition and educational program being organized by The Association for PRINT Technologies (APTech) and the Foil & Specialty Effects Association (FSEA). Titled” Amplify,” the event will take place June 14-16, 2022 at the Minneapolis Convention Center in Minnesota.

At “Amplify,” print and packaging designers, commercial printers, print finishers, binders, mailers, and creatives can learn more about post-press processes such as metallic decorating techniques, folding and gluing, UV coating, laminates, laser cutting, perfect and mechanical binding, folding, and direct mail processing and software

From the exhibit hall to the educational program and beyond, attendees will network with all the key players in the finishing cycle, learn best practices, discover emerging technologies, and hear real-world success stories.

Other association partners supporting Amplify include: AICC, the Independent Packaging Association, and RadTech, the Association for UV&EB Technology.

Amplify will feature an interactive learning experience through technology demonstrations, product spotlights, and classroom educational experiences. .

“After more than a year of virtual interactions and events, we’re proud to announce the launch of Amplify,” said Jeff Peterson, Executive Director of FSEA. “Amplify will connect and inspire all—from design to the final finished product.”

Kevin Abergel, Senior Vice President, Sales and Marketing at MGI Digital Technology, looks forward to Amplify, stating, “Finally, someone decided to connect all the different levels in the print finishing ecosystem, with manufacturers, designers, and brands working together and learning from one another.”
He expects the event to be more about community building than selling machines: “Amplify will be the new standard-bearer for what trade shows can be in the future.”

“I am truly excited about the opportunity the new Amplify event and conference will provide. It will be an excellent way for printers, finishers, and designers to gain critical insights into the ever-changing and evolving world of digital print, digital finishing, and techniques for designing with these new possibilities,” affirmed Myron Werner, Director of Sales, Packaging and Print, at NC-based KURZ Transfer Products.
“This event will allow many to explore these new processes “hands on” during the Technology Center demonstrations and discover new techniques to deliver designs to the market faster than ever. These evolving technologies are providing new concepts and opportunities never possible before and it’s time to see them all under one platform in one place. Amplify fits the need.”

“Print and packaging designers strive to catch the eye of the consumer, and commercial printers need their customers’ printed products to excel,” said Thayer Long, President of APTech. “Amplify will be the venue to showcase the accomplishments, best practices, and innovation happening in the print finishing industry.”

APTech’s dedicated exhibit team is committed to helping exhibitors and sponsors reach their customers, build awareness, and generate new leads. They will also be able to connect with key players in the print finishing value chain from designers, creative and art directors, printers, finishers, and mailers. Exhibitors will be able to demonstrate their creative products and services through technology demonstrations and product spotlights. Attendee registration for Amplify will launch in early 2022.

To learn more about Amplify, visit amplifyprint.org or contact the organizers at info@amplifyprint.org.

Recipients of 2021 Sustainable Business Recognition Awards Named by PRINTING United Alliance

On Earth Day, 2021, the PRINTING United Alliance named the 15 recipients of its 2021 Sustainable Business Recognition Awards. The awards honor companies for sustainable business practices as well as projects that have reduced the company’s environmental footprint, improved employee safety and well-being, and optimized the company’s bottom line.

 

This year’s honorees include: 9 print-service providers and 6 suppliers of print-industry equipment or materials.

Print-Service Providers

Albert Basse Associates

Bolger Vision Beyond Print

Echo Communications

Empire Screen Printing

LEM Products

MegaPrint

Night Owls

Surrey Digital Printing

T-One Print PTY Ltd

Suppliers

ColorLogic GmbH

Lawson Screen and Digital Products

Ricoh USA

S-One Holdings Corp.

Stratojet USA

Vapor Apparel

“PRINTING United Alliance proudly serves as a leader in guiding our members on how to implement and navigate environmental, health, and safety initiatives and best practices in what often can be an ever-changing, confusing environment,” said Marci Kinter, vice-president, government and regulatory affairs, PRINTING United Alliance. “We are proud of these members who go above and beyond in implementing extraordinary measures in environmental sustainability and responsibility.”

“S-One is very pleased to received the 2021 PRINTING United Alliance Sustainable Business Recognition Award,” said Art Lambert, co-founder, S-One Holdings Corporation. “We are committed to reducing the impact of printing on the environment by developing innovative, sustainable printing materials across all of our product lines.” Companies in the S-One portfolio include ABAQA, Avatrex, Brand Management Group, DIGIPRINT SUPPLIES, LexJet, S-One Labels & Packaging, and Utopia Digital Technologies.

“We are honored to be recognized once again by PRINTING United Alliance with the Sustainable Business Recognition Award,” said Maureen O’Connor, president and CEO, LEM Products, Inc. “Our daily culture of safety and compliance in both occupational health as well as environmental responsibility is something that has become a shared experience and effort by all of our employees. We all feel a sense of pride in being part of a team goal to keep our business prosperous while promoting and enacting best practices toward environmental stewardship.” LEM Products, Inc. makes custom safety hazard signs, labels, and tags for equipment manufactures and maintenance, repair, and operations suppliers.

How to Apply for 2022 Sustainable Business Awards

Any member company that wants to submit a project or activity for consideration needs to complete an application and submit it to PRINTING United Alliance between January 15, 2022 and March 15, 2022. Projects must be implemented in 2021 for recognition in 2022.

Applications will be reviewed by PRINTING United Alliance’s Advisory Council on Sustainability, Safety, Health and Personnel.

For more information, and to request to be notified when the application is available, visit: sgia.org/programs/awards-competition/sustainable-business-recognition

About the PRINTING United Alliance

PRINTING United Alliance is the most comprehensive member-based printing and graphic arts association in the United States. Its wide array of services include government and legislative representation, and safety, and environmental sustainability guidance.

Sustainability resources include The Green Guide for Graphic Communications, a step-by-step approach to evaluating and marketing your company’s sustainability profile.


Sustainability Initiatives in OOH Advertising

Out-of-home (OOH) advertising companies are playing a key role in promoting the importance of environmental action. In addition to posting educational ad messages, they are exploring innovative ways to reduce the environmental impact of OOH advertising.

OAAA Members Donate Ad Space to EARTHDAY.ORG

The Out of Home Advertising Association of America (OAAA) reports that its members donated ad space throughout April to a campaign to support EARTHDAY.ORG. The theme of the 2021 Earth Day is “Restore our Earth” and examines natural processes, emerging green technologies, and innovative thinking that can restore the world’s ecosystems.

The digital OOH campaign is running coast to coast on multiple screens including bulletins, posters, bus shelters, Times Square signage and more.

“We’re proud to support the Restore Our Earth campaign in the weeks leading up to Earth Day 2021,” said OAAA President and CEO Anna Berger. “The out-of-home platform is prime for fostering awarnress across the world about the challenges our climate faces and the natural solutions and emerging green technologies that create opportunities for global impact.”

EARTHDAY.ORG’s mission is to diversify, educate, and activate the environmental movement worldwide. Growing out of the first Earth Day in 1970, EARTHDAY.ORG works with more than 150,000 partners in nearly 192 countries. More than one billion people now participate in Earth Day activities each year, making it the largest civic observance in the world.

Rapport Beyond Billboards Offset Carbon Emissions

The Rapport OOH media buying and planning agency arm of IPG Mediabrands now offers U.S. clients billboards and related out-of-home advertising products that offset carbon emissions and purity the air. A special coating of Titanium Dioxide is applied the printed materials to reduce NOx gases such as carbon emissions and industrial pollutants while the ad is posted. The coating uses sunlight to attract greenhouse gases, smog, and more and acts like a microscopic sponge to soak up carbon.

As the harmful gases turn into harmless nitrates, the air is purified. The new offering is called “Rapport Beyond”

“A single Rapport Beyond billboard has the capacity to offset 12 cards averaging 10,000 miles a year, the equivalent of planting 88 trees,” said IPG Mediabrands Global CEO Daryl Lee.

“We have a responsibility to drive innovation in OOH in ways that deliver new value to our clients,” said Chris Olsen, president US, Rapport. “Our goal is to print 2.5 million square feet of material with the air purifying coating in 2021. Rapport Beyond ads can help cleanse the air simply by existing in a physical space, something the world needs now more than ever.

For more information: https://rapportww.com/beyond

UK Ad Association Leads AdNet Zero Program

In the UK, The Advertising Association (AA), in partnership with the IPA (Institute of Practitioners in Advertising) and ISBA (Incorporated Society of British Advertisers), has launched Ad Net Zero, an industry-wide initiative to help UK advertising respond to the climate crisis caused by CO2 emissions. Ad Net Zero’s mission is for immediate, collective industry action to help achieve real net zero carbon emissions from the development, production and media placement of advertising by the end of 2030.

In conjunction with the Ad Net Zero launch in November 2020, the AA has published a report by its Climate Action Working Group with Credos, UK advertising’s think tank.

The organization spelled out a five-point action plan:

  • Advertising Businesses’ Operations: All companies commit to curtail their carbon emissions, principally by reducing travel, fossil energy use and waste.
  • Advertising Production: Advertisers, agencies and production companies commit to measuring and reducing their impacts with support from AdGreen.
  • Media Choice: Media agencies commit to the IPA Media Futures Group Climate Charter, working with their clients to develop lower carbon media plans.
  • Awards and Events: Organizers build sustainability criteria into awards, and plan events to minimise their carbon footprints, especially from travel.
  • Using Advertising’s Positive Influence: Agencies and clients harness the power of their advertising to promote more sustainable consumer choices and behaviours.

The report recognizes that individuals and companies throughout the advertising sector are concerned about climate change. Some 71% of people working across the industry are worried about the negative impacts of the industry on the environment. More want their agencies to take climate action.

“People across our sector want advertising to be part of the solution to the climate crisis, through the role it can play in influencing corporate policy and consumer behaviour and helping people make more sustainable choices in what they buy, use and do,” said James Best, Chair, Climate Action Working Group and Credos. He said research showed that knowing their organization is taking climate action would improve the job satisfaction for nine out of ten advertising professionals.

For more information: Climate Change – Advertising Association (adassoc.org.uk)

Printing United Alliance and Idealliance Merge

PRINTING United Alliance and Idealliance have officially merged. As the pre-eminent standards, training, and educational association in the printing industry, Idealliance will operate as a division of the PRINTING United Alliance, the most comprehensive member-based print and graphic arts association in the United States.

“Over the past few years, PRINTING United Alliance has focused on bringing those efforts and institutions that are having the greatest impact in print together under one roof,” said Ford Bowers, CEO, PRINTING United Alliance.

The PRINTING United Alliance was formed in 2020 by the merger between the Specialty Graphic Imaging Association (SGIA) and Printing Industries of America (PIA).

PRINTING United Alliance provides education, workshops, research, government representation, and guidance on safety and environmental sustainability issues. PRINTING United Alliance also owns NAPCO media and produces the PRINTING United Expo which features an expansive display of technology, supplies, and services to all market segments within the printing industry.

Idealliance serves the graphic communications industry by creating superior industry training and certification programs, developing professional stands and specifications, and redefining workflows for the entire print and packaging supply chain.

“Idealliance has developed the expertise to build and roll out its traditional color management programs as well as new standards in training and education,” Bowers of PRINTING United Alliance. “Melding our complementary portfolios will not only benefit each organization, but the industry as a whole, including brands, print buyers, print service providers, suppliers, and manufacturers. We continue to work with partners such as Idealliance who have a similar goal to invest in the future of the industry.”

Idealliance will continue to retain its own membership base as well as defined programs and training in areas such as G7 certification.  G7 is an internationally recognized methodology for calibrating printing presses and proofing systems according to standards to ensure that colors will match throughout the entire design and production process.

Through the merger with PRINTING United Alliance, Idealliance will be able to bring its color and workflow standards, training and certification to a wider of printing professionals. For example, Idealliance can broad exposure through PRINTING United Alliance, NAPCO Media, and more than 30 PRINTING United Alliance events, including PRINTING United Expo, the largest printing-related even in the Americas.

“PRINTING United Alliance and Idealliance retain a synonymous mission to provide the printing industry with top-notch programming, services, and certifications,” said Jordan Gorski, Executive Director, Idealliance. He said that when Idealliance sought a partner that could help the association expand its offerings, “PRINTING United Alliance was a natural fit. We can collaborate to work even more closely with a community that has embraced convergence. This will allow Idealliance to continue to lead in standardization, training, and certification to create more targeted content by market segment. It will also allow up to create content for a variety of learning channels, including in-person, self-directed online, and hybrid offerings.”

PRINTING United Alliance will form an Idealliance Advisory Council comprised on the current Idealliance board officers and directors.

The completion of the merger was announced March 1, 2021

APTech Announces Wide Format Business Master Class

The Association for PRINT Technologies (APTech) announced that registration is now open for its six-week “Wide-Format Business” Master Class. The in-depth course provides a blueprint for companies that wish to build a major revenue center around wide-format printing.

The Master Class includes 12 to 15 hours of instruction and begins Tuesday, March 16 with a session from 1:30 to 4:00 pm ET. The other sessions will be held at the same time on the following five Tuesday afternoons.

Each session is interactive, with opportunities for live discussion and answers to questions.

The content is geared for commercial printers, marketing services providers, and other business owners who may or may not already have wide-format printing equipment. The sessions will provide ideas for creating a powerful, wide-format profit center.

  • Week 1: What is the Value of Wide-Format Printing?
  • Week 2: How to Effectively Sell Wide-Format Printing
  • Week 3: Synergy with Sales and Production
  • Week 4: Migrate Offset Sales Staff Reps to Wide-Format Pros
  • Week 5: What You Should Know about Wide-Format Vertical Markets
  • Week 6: Product Diversification Wins Major Projects

The program will be led by wide-format business expert Debbie Nicholson, president of Think to INK!. The content will include plenty of opportunity for live discussions and answers to questions. It will also feature interviews with owners of wide-format business units and experts in equipment and materials.

“Fully understanding the wide-format printing business can be difficult. There is a lot to know on the technical side with so many different ink sets, substrates, and hardware options,” says Nicholson. “It is equally important to understand the best potential clients and progress toward becoming an Order Maker, not just an Order Taker. My goal with this course is to ignite printers to think about the advantages of developing an actionable plan for moving their company toward profitability.”

“We encourage you to invite your leadership, sales, customer services, and operations team to attend this course,” said APTech President Thayer Long. Graduates of the course will have an actionable plan for each company area: leadership, sales, and operations.

The registration fee is $499 for APTech members and $699 for the full six-week course.

A 50% discount is available for multiple attendees from the same company. Contact Julie Shaffer (jshaffer@aptech.org) about this offer.

To learn more about the Master Class, visit: https://printtechnologies.org/WFMC

For more information about the APTech organization, visit: https://printtechnologies.org/

PRINTING United Allilance Names Winners of 2020 Product of the Year Competition

PRINTING United Alliance has announced the winners of its 2020 Product of the Year competitions. More than 200 entries were submitted by PRINTING United Alliance member suppliers. Winners were named in 85 categories. To qualify, the entered products had to be available for sale in 2020.

Click here to view the complete list of winning entries.

Click here to visit the virtual gallery space in which all entries can be viewed.

“I’m proud to be part of this competition and to provide the opportunity for manufacturers to compete and show their products in this tough time,” said Ray Weiss, Director of Digital Print Programs, PRINTING United Alliance. “The competition was tight in many categories. Having a new judging format allowed the cream to rise to the top. Congratulations to all of the winners!”

For output devices, a printed target produced a scorecard that determine winners. Some of the output devices evaluated included: Direct to Garment Printers, Roll-to-Roll Dye-Sublimation Printers, Roll-to-Roll Solvent/Latex Printers, Tabletop Flatbed Printers, Hybrid Flatbed/Roll-to-Roll (UV/Latex), 3D Printers, Sceen Printing Manual Garment Presses, and Screen Printing Automatic Garment Presses.

Non-output categories included products such as inks, automation equipment, die cutting equipment, display hardware, laminates, laminators, and many types of media, incuding adhesive-backed, dye-sublimation transfer paper, dye-sublimation rigid material, heat transfer materials, rigid/synthetic media, and different types of textiles. These products were scored by a panel of judges who were experts within the category of products.

PRINTING United Alliance is the largest member-based printing and graphics association in the United States It was formed in 2020 by the merger of the Special Graphic Imaging Association (SGIA) and Printing Industries of America (PIA).