APTech Announces Wide Format Business Master Class

The Association for PRINT Technologies (APTech) announced that registration is now open for its six-week “Wide-Format Business” Master Class. The in-depth course provides a blueprint for companies that wish to build a major revenue center around wide-format printing.

The Master Class includes 12 to 15 hours of instruction and begins Tuesday, March 16 with a session from 1:30 to 4:00 pm ET. The other sessions will be held at the same time on the following five Tuesday afternoons.

Each session is interactive, with opportunities for live discussion and answers to questions.

The content is geared for commercial printers, marketing services providers, and other business owners who may or may not already have wide-format printing equipment. The sessions will provide ideas for creating a powerful, wide-format profit center.

  • Week 1: What is the Value of Wide-Format Printing?
  • Week 2: How to Effectively Sell Wide-Format Printing
  • Week 3: Synergy with Sales and Production
  • Week 4: Migrate Offset Sales Staff Reps to Wide-Format Pros
  • Week 5: What You Should Know about Wide-Format Vertical Markets
  • Week 6: Product Diversification Wins Major Projects

The program will be led by wide-format business expert Debbie Nicholson, president of Think to INK!. The content will include plenty of opportunity for live discussions and answers to questions. It will also feature interviews with owners of wide-format business units and experts in equipment and materials.

“Fully understanding the wide-format printing business can be difficult. There is a lot to know on the technical side with so many different ink sets, substrates, and hardware options,” says Nicholson. “It is equally important to understand the best potential clients and progress toward becoming an Order Maker, not just an Order Taker. My goal with this course is to ignite printers to think about the advantages of developing an actionable plan for moving their company toward profitability.”

“We encourage you to invite your leadership, sales, customer services, and operations team to attend this course,” said APTech President Thayer Long. Graduates of the course will have an actionable plan for each company area: leadership, sales, and operations.

The registration fee is $499 for APTech members and $699 for the full six-week course.

A 50% discount is available for multiple attendees from the same company. Contact Julie Shaffer (jshaffer@aptech.org) about this offer.

To learn more about the Master Class, visit: https://printtechnologies.org/WFMC

For more information about the APTech organization, visit: https://printtechnologies.org/

PRINTING United Allilance Names Winners of 2020 Product of the Year Competition

PRINTING United Alliance has announced the winners of its 2020 Product of the Year competitions. More than 200 entries were submitted by PRINTING United Alliance member suppliers. Winners were named in 85 categories. To qualify, the entered products had to be available for sale in 2020.

Click here to view the complete list of winning entries.

Click here to visit the virtual gallery space in which all entries can be viewed.

“I’m proud to be part of this competition and to provide the opportunity for manufacturers to compete and show their products in this tough time,” said Ray Weiss, Director of Digital Print Programs, PRINTING United Alliance. “The competition was tight in many categories. Having a new judging format allowed the cream to rise to the top. Congratulations to all of the winners!”

For output devices, a printed target produced a scorecard that determine winners. Some of the output devices evaluated included: Direct to Garment Printers, Roll-to-Roll Dye-Sublimation Printers, Roll-to-Roll Solvent/Latex Printers, Tabletop Flatbed Printers, Hybrid Flatbed/Roll-to-Roll (UV/Latex), 3D Printers, Sceen Printing Manual Garment Presses, and Screen Printing Automatic Garment Presses.

Non-output categories included products such as inks, automation equipment, die cutting equipment, display hardware, laminates, laminators, and many types of media, incuding adhesive-backed, dye-sublimation transfer paper, dye-sublimation rigid material, heat transfer materials, rigid/synthetic media, and different types of textiles. These products were scored by a panel of judges who were experts within the category of products.

PRINTING United Alliance is the largest member-based printing and graphics association in the United States It was formed in 2020 by the merger of the Special Graphic Imaging Association (SGIA) and Printing Industries of America (PIA).