PRINTING United Digital Experience Highlights Growth Opportunities

Registration is now open for the online PRINTING United Digital Experience Oct. 26 – Nov. 12. There is no charge to attend the three weeks of live, guided programming, educational sessions, and panel discussions. Attendees can also view product launches, get 24/7 access to the Exhibitor Product Showcase and virtual booths, and speak with exhibitor reprensentatives.

PRINTING United Digital Experience logo

Insights from leading analysts, researchers, subject matter experts, equipment manufacturers, and suppliers will enable printing companies and their employees to understand the current landscape, optimize recovery, and see the latest technology to drive their businesses forward.

Each of the 14 days of programming will run from 10 am to 2 pm ET and spotlight the specific market segments below. Each day’s program will include a summary of industry research, a keynote address, global product debuts, new product demonstrations, and educational sessions.

Week 1

October 26: Graphics/Wide-Format – Hardware and Consumables
October 27: Apparel – Screen Printing/Decorating
October 28: Commercial Printing – Digital Inkjet
October 29: Packaging – Labels and Flexible Packaging
October 30: Graphics/Wide-Format – Finishing and Workflow

Week 2

November 2: In-Plant Forum
November 3: Commercial – Offset Printing
November 4: Packaging – Folding Carton and Corrugated
November 5: Mailing and Fulfillment
November 6: Workflow and Software – All segments

Week 3

November 9: Apparel – Direct-to-Garment/Direct-to-Substate
November 10: Commercial Printing – Digital Dry and Liquid Toner
November 11: Industrial
November 12: Digital Textile

“In creating all aspects of the event, we were mindful to offer education at no cost to the industry,” said Mark J. Subers, president of PRINTING United. He points out that companies that are usually limited to sending only a handful of employees to the in-person Expo due to budget constraints can make world-class education available to every employee of their company, regardless of their position or years of experience.

Attendees of the PRINTING United Digital Experience can listen to panel discussions about market trends and hear how companies have navigated the pandemic and are planning for the future.

Growth Opportunities

As the industry looks ahead to 2021, many sessions will present research into areas companies should consider for future growth.

“We recently asked our 450-member COVID-19 Print Business Indicators Panel where they see opportunity in the years ahead,” says Andy Paparozzi, Chief Economist, PRINTING United Alliance. “Offering a diversified line of products and services was near the top of the list. In fact, a number told us diversification has been the difference maker for them during the COVID crisis and will continue to be the difference maker long after the crisis has passed.”

“Every printing company should investigate the long-term benefits of diversification,” adds Paparozzi. Once your company decides diversification is a good strategy, sessions at the PRINTING United Digital Experience can help answer two key questions: In which directions should I diversify? And how do I diversify profitably?’

The PRINTING United Digital Experience offers insight from industry leaders Marco Boer and David Zwang that focus on convergence considerations in direct-to-garment printing, commercial printing, digital textile printing, graphics/wide-format, high-speed production inkjet, industrial printing, mailing and fulfillment, and packaging.

The PRINTING United Digital Experience opening day research industry outlook, presented by analyst Lisa Cross, dives into trends in buyer markets, addresses the rise of pandemic products, and offers insight into what to expect in 2021.

Keynote Addresses

The opening day keynote address being presented by IDC’s Tim Greene. He will focus on how the COVID-19 pandemic has changed the face of the wide-format graphics sector and how the industry has responded. Session attendees can learn how to capitalize on the “new normal.” Some other keynote sessions include:

Establishing Today’s Successful Screen Printing Business
Presenter: Marshall Atkinson, Atkinson Consulting
Tues., Oct. 27

Opportunities Enabled Post-COVID by Production Inkjet Printing
Presenter: Marco Boer, IT Strategies
Wed., Oct. 28

Building a Manufacturing Mindset
Presenters: Ryan McAbee and Eric Zimmerman, Keypoint Intelligence
Fri. Oct. 30

Workflow and Automation: From Date Night to Marriage
Presenter: Pat McGrew, McGrew Group
Fri., Nov. 6

How Sustainability is Driving the Next Generation of Fashion
Presenter: Debbie McKeegan, Texintel
Mon., Nov. 9

Electrophotography – Digital Print of the Past and Future!
Presenter: David Zwang, Zwang & Company
Tues., Nov. 10

Business, Human Resources, and Goverment Relations Sessions

PRINTING United Digital Experience programming supplements technology-centric education with sessions covering HR-related issues, environmental and safety, government regulations and marketing and sales. A sample of programming in these areas include:

COVID-19 Updates and Impact on Your Workforce
Presented by Adriane Harrison, PRINTING United Alliance

Air Permitting for Inkjet Presses
Presented by Gary Jones, PRINTING United Alliance

Is Your Safety Program COVID-19 Compliant?
Presented by Marci Kinter, PRINTING United Alliance  

USPS: The Politics of Logistics and Delivery on Capitol Hill
Presented by Lisbeth Lyons, PRINTING United Alliance

How to Research New Markets
Presented by David Zwang, Zwang & Co. 

Product Launches

Major printing equipment manufacturers and software developers are preparing to launch new technology on a worldwide state for the first time in 2020.

Attendees can expect to see nwe technology from

  • Canon
  • Fujifilm
  • Heidelberg
  • HP
  • Kodak
  • Konica Minolta
  • Rochester Software Associates
  • Ricoh
  • Roland DGA
  • Standard Finishing Systems
  • Xeikon

“We built the PRINTING United Digital Experience to keep the industry united and moving forward. We also provide an elevated stage for companies to debut the products they have worked so hard to bring to maket this year,” said Subers. “During a year when launching new products has been a real challenge, we are thrilled to learn about the new technology that will be featured on the PRINTING United Digital Experience platform from companies around the world.”

To register, visit https://digital.printingunited.com/

About PRINTED United Alliance

PRINTING United Alliance is the new organization formed by the 2020 merger of the Specialty Graphic Imaging Association (SGIA) and Printing Industries of America (PIA).

PRINTING United Alliance also produces the PRINTING United Expo, an expansive display of technology and supplies, education, programming, and services representing all segments of the printing industry. The next live PRINTING UNITED Expo will be held October 6-8, 2021 at the Orange County Convention Center in Orlando, FL.

SGIA and PIA Merge to Form Printing United Alliance

Just as new types of printing and multimedia companies have been formed through mergers and acquisitions, long-time printing associations are joining forces to better serve the owners and employees of 21st century printing businesses.

The newest consolidation of associations was announced May 1, 2020 when the Specialty Graphic Imaging Association (SGIA) and the Printing Industries of America (PIA) officially combined to create PRINTING United Alliance. The new alliance is the largest, most comprehensive member-based printing and graphic arts association in the United States.

Members of PRINTING United Alliance will have access to extensive education, training, workshops, events, and research as well as government and legislative representation and guidance on safety and environmental sustainability issues. Plus, PRINTING United Alliance members can tap into the resources of NAPCO Media, which SGIA acquired in August 2019.

SGIA CEO Ford Bowers was elevated to President and CEO of the PRINTING United Alliance. The President and CEO of Printing Industries of America Michael Makin is now the Executive Vice President of the unified organization

“PRINTING United Alliance is a reflection of the invaluable partnerships and industry convergence that has evolved over time,” said Bowers.

“PIA is thrilled to join forces with SGIA, combining resources to serve every segment of the printing industry,” said Makin. “Pooling the extensive talent of both organizations, along with the media expertise of NAPCO Media, is a game-changer.”

Printing United Alliance logo

PRINTING United Alliance brings together two forward-thinking associations that have long histories of adapting to ongoing changes in printing technologies and markets.

SGIA History

Founded as a screen-printing association in 1948, SGIA was among the first to recognize how the evolution of short-run, on-demand printing technologies might affect the graphic, textile, apparel, and product decoration markets traditionally served by screen printing firms. First, they changed their name from the Screen Printing Association to Screen Printing & Graphic Imaging Association (SGIA).

After consolidating the Digital Printing and Imaging Association and the Screen Printing Technical Foundation, the SGIA became the Specialty Graphic Imaging Association and broadened its membership to include early adopters of wide-format digital printing equipment.

Today, SGIA membership includes professionals from multiple types of printing businesses, including industrial, graphic, garment, textile, printed electronics, packaging, and commercial.

In 2019, SGIA acquired NAPCO Media, a business-to-business publishing company serving the printing, packaging, publishing, marketing, retail, non-profit, and promotional products markets. NAPCO builds community between its clients and audiences through integrated media programs, research, video services, events, marketing services, and e-learning.

SGIA worked with NAPCO Media in 2018 and 2019 to produce the first PRINTING United expo, Oct. 23-25 in Dallas, TX. PRINTING United was an immediate hit, attracting more 680 exhibitors and 30,000 attendees from all segments of the printing business.

Since the acquisition, SGIA has operated NAPCO Media as an independent media arm. NAPCO publishes Printing Impressions, Wide-Format Impressions, In-Plant Impressions, and Packaging Impressions. as well as Promo Marketing, and Total Retail.

PIA Background

Founded in 1897, the Printing Industries of America and its local affiliated associations deliver services and products that enhance the knowledge, growth, and profitability of members through advocacy, research, education, and networking.

In 1999, PIA consolidated resources with the Graphic Arts Technical Foundation (GATF), the premier research, technical, and education association in the commercial printing industry.

PRINTING United Alliance Board of Directors

The new PRINTING United Alliance board of directors reflects combined leadership from the previous SGIA and PIA boards of directors, and compromises the following industry executives:

  • Chairman of the Board: Scott Crosby, Transcontinental Holland & Crosby;
  • First Vice Chair: Paul Cousineau,Dow Jones and Company, Inc.;
  • Second Vice Chair: Christopher Bernat, Vapor Apparel/Source Substrates LLC;
  • Third Vice Chair: Michael Marcian, Corporate Communications Group;
  • Treasurer: Dean DeMarco, IDL Worldwide;
  • Secretary: Brooke Hamilton, NPI;
  • Immediate Past Chair: Thomas Cooper III, WestRock;
  • Chair of Chairmen’s Advisory Council: Edward Cook, Jr., ECI Screen Print Inc.;
  • Associate Vice Chair: Scott Schinlever, Gerber Technology;
  • Ex Officio: Ford Bowers, President and CEO, PRINTING United Alliance.

Directors at-large include:

  • Brian Adam, Olympus Group;
  • Nick Buettner, American Cut and Sew;
  • Roger Chamberlain, The Cincinnati Insurance Company;
  • Kristen Danson, MitoGraphics Inc.;
  • Chris Feryn, Premier Press;
  • Kevin Gazdag, KG Graphics Décor;
  • Bryan Hall, Graphic Visual Solutions;
  • Lane Hickey-Wiggins, Douglass Screen Printers Inc. dba DPRINT;
  • Brian Hite, Image Options;
  • Michael Magerl, Trabon Group;
  • Brent Moncrief, FUJIFILM;
  • Joseph Olivo, Perfect Communications;
  • Edward Pidcock, Chillybears;
  • Heather Poulin, Ricoh USA;
  • Timothy Saur, Durst Imaging Technology US LLC;
  • Elaine Scrima, GSP Companies;
  • Michael Wagner, Butler Technologies Inc.;
  • and Joseph Lyman, President, Great Lakes Graphics Association, serving as Affiliate manager.

“In this time of consolidation, printer members and the supplier community at large are looking for a unified solution to the challenges they face in this era of rapid change,” said Scott Crosby, Chairman of the Board of PRINTING United Alliance. “The new Association will become the place to find answers for everything related to printing. It is a great honor and privilege for me to serve the industry as we look forward to a new beginning.”

PRINTING United 2020

Meet leaders of PRINTING United Alliance and see the results of their merger by attending the PRINTING United 2020 show October 23-25 at the Georgia World Congress Center in Atlanta.

You can also expect to see the widest array of printing technologies at any U.S. expo, including printing, and finishing equipment, supplies, and prepress and workflow software for commercial, functional, textile, apparel, wide-format, and package printing.

Whether you are seeking printing equipment for an in-plant printing shop or full-service integrated printing and marketing company, you will find plenty of options and ideas at PRINTING United. For more information about the Expo, visit https://www.printingunited.com/

Additional Information Sources

What they Think: Alphabet Soup of Trade Association Mergers by Mark Hahn

Printing Impressions VIDEO: Ford Bowers and Michael Makin Discuss Merger of SGIA and PIA