The Innovation Group of J. Walter Thompson intelligence has published their annual Future 100 report. Described as a “snapshot of the year ahead,” the report discusses 100 trends that brand marketers and retailers should know about. Print-service providers that serve brand marketers and retailers should be aware of these trends too. According to Lucie Greene, … Read more
A trend report “Hello, Print in a Digital World 2018” illustrates more than 70 creative ways brands are combining the tactile, sensory nature of print with the real-time technological powers of digital. Thanks to augmented reality technologies or specialty inks, printed billboards, posters, magazine ads, and packages are serving as platforms to more engaging and immersive … Read more
If your graphic communications company serves retailers, you may be interested in the retailing trends outlined in the “Frontier(less) Retail” report from The Innovation Group of J. Walter Thompson Intelligence. The report was produced in partnership with WWD (Women’s Wear Daily). Frontier(less) Retail – Executive Summary from J. Walter Thompson Intelligence According to Lucie Greene, worldwide director of The … Read more
If you are having trouble finding tech-savvy design professionals to help your business serve clients who want more than print communications, there’s a good reason. A new wave of opportunities for designers is coming from technology companies, start-ups funded by venture capitalists, and professional services companies. Since 2013, companies such as Google, Facebook, AirBnb, IBM, Deloitte, Ernst & Young, Accenture, … Read more
If your potential clients want proof that print is not dead or dying, encourage them to visit the Print is Big website. The graphics software company Aleyant created this print statistics website to demonstrate the importance of print in the world’s economic ecosystem. The Print is Big site includes facts and statistics about the printing business in the … Read more