Short Courses on Advanced Digital Printing Technologies for Surface Imaging

Thomas Jefferson University in Philadelphia plans to offer a series of short courses related to advanced digital printing technologies for surface imaging. The courses will be designed for imaging and printing practitioners, professional designers, and students in universities and colleges who wish to enhance their careers in the imaging industries.

Organizers anticipate launching the courses in the fall of 2021.

Thomas Jefferson University plans to launch a Surface Imaging Advanced Practice Certificate Program in the fall of 2021.


Each course will offer 1.5 stackable credits. Students who earn 9 course credits will receive the Advanced Practice Certification in Surface Imaging.

Courses currently slated for the fall 2021 program include:

  • Surface Imaging Design: Pattern development for decorative print
  • Digital Textile Printing (wet and dry processes)
  • Hard Surface Digital Printing (2.5 D printing)
  • Digital Printing for Flexible Substrates (wallpaper, cling, print/cut, wraps, etc.)
  • Digital Color Management (theory and hands-on)
  • Printing Technology (online – remote)

According to faculty member Mark Mattson, Jefferson’s surface imaging program “is the only educational program of its kind in the world. No other school comes close to the imaging programs offered and exclusive facilities available to its students.”

What is Surface Imaging?

“Surface imaging is a new and emerging concept that extends beyond the boundaries of existing traditional academic fields,” explains Mattson. The faculty at Thomas Jefferson University define surface Imaging as “creating imagery in various physical forms using a variety of digital printing technologies, including direct surface imaging on porous and non-porous substrates and fabrication printing through material deposition (e.g. 3D printing) and subtraction printing technologies (e.g. laser cutting).

The Center for Excellence in Surface Imaging Lab at Thomas Jefferson University was founded in 2000 as The Center for Excellence in Digital Inkjet Printing in Textiles. The lab has been expanding and evolving ever since.

Students in the Surface Imaging Center use a wide array of large-format and grand-format direct-print technologies and network with industry partners, including suppliers of printers, inks, materials, and software.

Graduates of the Surface Imaging MS program have been hired by companies such as Armstrong Flooring, W.L. Gore (Gore-Tex), Lily Pulitzer, Mohawk Flooring, Calico Wallpaper, Anthropologie, and other companies.

For More Information

Final dates, enrollment information, course plans, and further details will be announced soon.

Follow #surfaceimaging on Instagram or Twitter. Watch this short video the Surface Imaging team produced for the 2020 Design Philadelphia Festival:

Surface imaging video

Contact Hitoshi.Ujiie@jefferson.edu or call 215-833-3548 to learn more.

Visit the website of Thomas Jefferson University

Why The Competition for Tech-Savvy Designers is Heating Up

If you are having trouble finding tech-savvy design professionals to help your business serve clients who want more than print communications, there’s a good reason. A new wave of opportunities for designers is coming from technology companies, start-ups funded by venture capitalists, and professional services companies.

Since 2013, companies such as Google, Facebook, AirBnb, IBM, Deloitte, Ernst & Young, Accenture, PWC, and Shopify have been acquiring digital design firms with expertise in fields such as user experience, app development, creative technology, industrial design, and video storytelling.

Instead of hiring graphic designers and other design professionals to aid in short-term, campaign-related projects, these big technology and professional services companies want design teams that can assist in planning and developing new products and digital experiences for their customers.

Design in Tech

In his 2016 “Design in Tech” presentation, John Maeda, design partner of the venture capital firm KPCB, attributes the recent wave of acquisitions to the growing importance of customer experience as a competitive advantage.

He cites a Temkin Group study that shows that if people have a positive emotional experience with a company, they are 6 times more likely to buy from that company, 12 times more likely to recommend that company, and 5 times more likely to forgive a mistake.

Design In Tech Report 2016Maeda believes a new type of design is emerging that will require designers with skills that are radically different from classic design disciplines such as a graphic communications, fashion design, architecture, interior design, and landscape design.

When designing for digital experiences, he says, “Design isn’t just about beauty. It’s about market relevance and meaningful results.”

Instead of spending weeks or months to create a “perfect” design for traditional distribution channels, designers of digital experiences can have their work instantly delivered to hundreds of millions of users. The design will never be “final,” but continuously evolving through continuous testing and data analysis.

Because classic design and design thinking are not the same as computational design, Maeda believes “The general word – ‘design’ – will come to mean less as we will start to qualify the specific type of design we mean.”

Computational designers will be business-savvy professionals who know how to use research and data analytics in their designs. In addition to coding and testing skills, computational designers will need to be able to design systems and cultures.

Design Education is Lagging

Maeda predicts “The large influx of designers into top services companies through mergers and acquisitions activity will reboot the design industry,” predicts Maeda. “We will see more designers becoming investing partners at VC firms, and eventually starting their own funds.” He said many designers in tech are active angel investors.

Because this new field of design is still evolving, it has been difficult to traditional design schools to adapt their programs. Maeda notes that, “Currently design education lags behind the technology industry’s needs for data-oriented, coding-enabled graduates with business acumen. Many resources are available on the internet to supplement formal education in design. Becoming a skilled self-learner is a critical skill for a new designer.”

Hiring Guide Explains How to Recruit TechCreatives

Semper Internation Techcreative

The hiring guide “Meet the Techcreative” was produced by Semper International, LLC to introduce a new type of employee that has evolved along with digital technologies. Semper supplies skilled staff members to businesses involved in printing, pre-media, graphic communications, and interactive media.

Semper defines Techcreatives as “the intermediaries between the two worlds of creativity and technology — those with the technical expertise to make your ideas a reality.”

SemperTechCreativeCover

 

Although the term “Techcreative,” may be new, the role itself has emerged as photo labs, printing companies, prepress firms, and marketing companies have continuously adapted to digital technologies over the past 20 years.

Techcreatives in printing firms learned how to adjust Quark or InDesign files to allow for predictable and consistent output on everything from traditional offset printing presses to large-format digital printers. In marketing, Techcreatives are involved with everything from cross-channel customer engagement strategies and analytics to graphic design and video production.

Hiring TechCreatives is critical to businesses that want to adapt to and thrive as technologies such as virtual reality, augmented reality, and 3D printing continue to evolve.

A good TechCreative can help your company build sound, scalable business models around the specific technologies that make the most long-term sense for your firm and customers.

The Semper hiring guide outlines key attributes of TechCreatives and suggests tactics for hiring them. For example, look for loyal, detail-oriented professionals with a strong work ethic and problem-solving skills. The TechCreative should be passionate and skilled in one skilled area of technology but constantly open to learning about other technologies that can keep your business on the cutting edge.

On the Techcreatives landing page you can request the e-book and read case studies and about additional insights about the Techcreative evolution. The Resources includes a link to a white paper that explains why “3D Printing Will Change Everything.”

About Semper

Semper was founded by professionals who were raised and trained in the graphic arts and staffing industries. Since 1994, Semper International LLC has provided flexible, flex-to-hire, and direct hire staffing services to help printing companies adapt to ongoing changes in the business.