PRINTING United Expo 2022, Oct. 19-20 at the Las Vegas Convention Center, was the largest live event in the graphic arts and printing industry since 2019. The expo drew registrants from 121 countries and was deemed a success by attendees, exhibitors, sponsors, and partners.
“I’ve truly never seen this amount of engagement from a show.” said Mark J. Subers, president, PRINTING United Expo. He noted that attendees compared the event to a global reunion and said it revitalized the industry: “The smiles, enthusiasm, and energy were simply off the charts.”
“PRINTING United Alliance built the platform, but every attendee and exhibitor that engaged with the Expo are the ones responsible for the incredibly overwhelming success enjoyed by all,” said Subers.” The product launches, the live demonstrations, the keynote presentations — all contributed to such a positive experience.”
He extended a special thank you to HP, the Expo’s title sponsor. By taking over a complete exhibit hall, HP demonstrated the company’s support of PRINTING United Expo. The exhibit hall takeover gave them the space needed to unveil, demonstrate, and sell the newest HP Indigo liquid-electrophotography (LEP) presses, HP PageWide industrial web presses, HP Latex large-format printers, and HP Stitch sublimation and direct textile printers.
Global CEOs, managing directors, and senior-level leaders attended the show to support exhibitors of products for
- commercial printing and publishing
- mailing and fulfilment
- apparel decorating
- digital textile printing
- soft signage printing and displays
- label and package printing
- wide format roll-to-roll and flatbed printing
By the Numbers
At PRINTING United Expo 2022, 701 exhibitors from around the world occupied 1 million square feet of show floor space. There were 7% more attendees on-site in Las Vegas than at the inaugural show in Dallas in 2019.
Based on figures provided recently by the Center for Exhibition Industry Research (CEIR), PRINTING United Expo has outpaced expositions in other industries this year in total registration by approximately 25%.
Subers attributes the show’s success in part to the high number of printing and finishing devices running multiple types of materials on the show floor. The freight shipped to PRINTING United Expo this year exceeded 5 million lbs.
“This is what attendees have indicated they wanted to see and experience, and the exhibitors delivered,” said Subers. “PRINTING United Expo has always been the equipment show, but the expansion of substrate companies made it a very well-rounded show.”
Booth sales are underway for PRINTING United Expo 2023 at the Georgia World Congress Center, in Atlanta, October 18-20.
Comments from Exhibitors
Attendees and exhibitors came from all over the world to be at PRINTING United Expo. Here are just a few of their comments:
“I was excited that I got the opportunity to attend PRINTING United Expo along with my other GPO teammates. We saw amazing new technology and got to meet many of GPO’s vendors. We were also able to meet with many of the firms that have worked with GPO in the past and renew those relationships as well as make some new ones. Congratulations on a successful Expo!”
–Hugh Halpern, director, Government Publishing Office (GPO)
“Being in our own hall was a first for HP in North America at PRINTING United 2022, which turned out to be a tremendous success story overall. ”
-Tom Wittenberg, HP Large Format Industry Relations & Events, NA, HP
“The best way to describe PRINTING United 2022 is: ‘Wow!’ The show was a hive of activity. You could literally feel the excitement as everyone was happy to be back together again after three years! The Agfa booth was overflowing with customers and prospects anxious to see the latest technology Agfa offers. PRINTING United 2022 exceeded our expectations!”
–Deborah Hutcheson, director of strategic business development and distribution, Inkjet, NA, Agfa
“Drytac was thrilled to be a gold sponsor at PRINTING United. The exhibition allowed visitors to see our incredible range of window, wall, and floor media solutions firsthand and learn how our materials can support them in various applications. The traffic of the show was unmatched to years previous and we loved meeting in person with our customers, partners, and attendees after a long few years apart. “
-Amanda Brown Lowe, global marketing director, Drytac
“We had high expectations for Printing UNITED Expo and were pleased with how it delivered as an opportunity to present our portfolio of leading-edge VUTEk, VUTEk FabriVU, EFI Wide Format, and EFI IQ and Fiery digital printing solutions. Busy traffic ensured we had many conversations with current and new customers, with dozens of deals completed on the show floor, and a volume of leads that will help ensure we have a busy Q4.”
-Ken Hanulec, VP Worldwide Marketing, EFI
“PRINTING United Expo in Las Vegas was a fantastic show. It was great working with and seeing everyone there. Most of all, it was nice to see our industry active and business happening. Looking forward to next year!”
-Lon Winters, founder and managing director, Graphic Elephants
“It was fantastic being back at PRINTING United Expo. Lawson has exhibited at every SGIA/PRINTING United Expo since the original show began in the 1950s, so it holds a special place in our hearts. In fact, three generations of Landesmans (Gene, Ben and David, and now Taylor) have represented Lawson at the show. Every year we are reminded about how exhibiting at the show gives us an opportunity to catch up with old friends, make new business connections, and see emerging technology in our industry.”
-Taylor Landesman, VP, Lawson Screen & Digital Products
“Komori America and MBO America are proud to have again participated in PRINTING United Expo, which brings together multiple segments of the industry to a single access point with tremendous success. This year, we celebrated the powerful brands of Komori and MBO in the same booth and, across all three days, our booth was packed with companies from packaging, commercial print, and specialty segments all searching for a wide range of automation solutions to help navigate our transforming industry.”
-Lance Martin, VP marketing, MBO America & Komori America
“PRINTING United Expo 2022 was a resounding success! Attendees came to the show engaged and ready to discuss their workfow needs with RSA. It’s clear that this show was ‘the place to be’ for attendees to see the newest industry technology. Working with the association team is always a pleasure; they partner with us to ensure our mutual success.”
—Elisha Kasinskas, marketing director, Rochester Software Associates (RSA)
“PRINTING United proved to be a pivotal harbinger for our industry. The message? The energy, the passion, the tech, the leadership, the community … we’re back. And we’re here for it. Thanks to all our partners, attendees, and PRINTING United Alliance for helping to bring us together in such an inspiring way. Thank you for the opportunity to be ‘Your Partner in Print.’”
-Ross Hunter, president, ROQ.US
“PRINTING United was a tremendous success on many levels. First, PRINTING United has now established itself as a show where the mailing community can come see a wide range of the latest in mailing technologies and exchange ideas from a significant number of suppliers. It was a very good turnout by the envelope mailing community between exhibitors and attendees, and we expect this will continue to grow as the mailing industry has moved into a higher level of new opportunities in paper-based communications. As for W+D, PRINTING United Expo exceeded our expectations with three W+D BB1000 all-in-one converting and inserting machines ordered after seeing this new machine for the first time at the show. The traffic and quality were very good, and we went home with a lot of new opportunities. It was an awesome three days at PRINTING United.”
-Andrew Schipke, VP marketing and strategic sales, W+D North America
PRINTING United 2023
Planning is already underway for PRINTING United 2023, which will be held October 18-20 at the Georgia World Congress Center in Atlanta, Gerogia. For more information, visit: printingunited.com/
About PRINTING United Alliance
PRINTING United Alliance is the most comprehensive member-based printing and graphic arts association in the United States. The Alliance serves industry professionals across market segments with education, training, workshops, events, research, government and legislative representation, safety, and environmental sustainability guidance, as well as resources from NAPCO Media.
NAPCO Media publishes Printing Impressions, Packaging Impressions, Wide-Format Impressions, In-Plant Impressions, Promo Marketing, Apparelist, and other platforms. NAPCO Research provides market intelligence, strategic consulting, and business development services to the print, packaging, publishing, retail, marketing, non-profit, and promotional products industries.
Idealliance, a global leader in G7 color-management and standards-based training and certification for printing and graphic arts operations, is also part of the PRINTING United Alliance.
For more information about joining PRINTING United Alliance, visit printing.org/join.