B2B Social Platform Helps Commercial Building Designers Discover Products

Printing companies marketing decor products or services to architects, interior designers, and remodelers of commercial buildings may want to join to the Dezignwall community.

Dezignwall is a B2B social market network created exclusively for professionals involved in the design and construction of everything from local nail salons and coffee shops to world-class restaurants, hotels, casinos, and entertainment venues.



The Houzz-like platform functions like a cross between the professional networking site LinkedIn and photo-sharing sites like Pinterest and Instagram.

The social-sharing tools on the Dezignwall platform make it easy for commercial developers and design teams to find sources of inspiration, engage with manufacturers of products, and work collaboratively in a virtual and mobile environment.

Dezignwall’s mission is to help commercial businesses “close the gap between initial discovery and final purchase” of products and services.

Joseph Haecker, the CEO and founder of Dezignwall, understands the commercial design and building industry because he was head of product design for a company that sold custom lighting for hotels and casinos. He saw how difficult it was for product manufacturers to get their products and services in the right hands from the conception of a development project through the purchase order. He believes current advertising methods (sales reps, catalogs, print media, trade shows) lack real-time accessibility and mobile usability.

“I realized that my commercial design colleagues were in need of a Houzz-like website specifically for our commercial needs,” says Haecker.”During the recession, I saw businesses close because they could not engage clients outside of their current marketing reach. What makes Dezignwall different is that we are a business-to-business solution specifically for global commercial professionals.”


Dezignwall seeks to change how commercial design professionals engage, collaborate, and find inspiration. This includes finding and share commercial design products such as custom wallcoverings, textiles, window shades, glass, ceramics, and many other products that can be digitally printed.

Creating a business profile and publishing your product/project photos is free.