The Vomela Companies, a full-service provider of visual communications and specialty graphics has acquired PFL, a leading direct mail automation and printing company. This move enhances Vomela’s national footprint and strengthens its ability to deliver data-driven, multi-channel marketing solutions to clients across industries.
About PFL
Founded in 1996, PFL helps marketers automate, personalize, and measure direct mail just like digital channels. Its platform integrates with customer-relationship management software as well as marketing automation tools such as Salesforce, Adobe Marketo Engage, and Iterable. These integrations enable clients to send timely, targeted messages based on customer behavior.
PFL is known for its extensive range of high-quality standard and custom print solutions, including brochures, postcards, catalogs, and Every Door Direct Mail® solutions.
PFL will remain in its current facility in Livingstone, MN and operate as a division of The Vomela Companies, maintaining staff to ensure business continuity and client satisfaction.
About The Vomela Companies
Vomela is a full-service provider of visually impactful communications for some of the world’s largest brands in retailing, transportation, education, medicine, insurance, sports, and hospitality. Headquartered in St. Paul, Minnesota, they have 20 locations and more than 1300 employees across North America.
With roots that go back to 1947, Vomela was an innovator in kiss-cut label production and an early adopter of industrial large-format digital printing and cutting technologies for adhesive vinyl.
Today, Vomela is equipped to deliver high-quality visuals for any surface, at any scale. A trusted partner to both global and local brands, Vomela can produce in-store signage for major retailers, fleet graphics for company vehicles, and standout visuals for events or experiential marketing.
A Strategic Acquisition
The combined expertise Vomela and PFL opens new opportunities for retailers, financial services firms, healthcare organizations, and other enterprises to deliver integrated, high-impact multi-channel marketing programs.
“Direct mail continues to be one of the most effective and measurable marketing channels,” said Mark Auth, President and CEO of The Vomela Companies. “Adding PFL’s capabilities to our portfolio allows us to expand our end-to-end direct mail campaign support and automation—from creative strategy to production, personalization, and delivery.”
“We’re thrilled to join the Vomela family,” said Dave Hawkins, CEO of PFL. “Our shared commitment to service and excellence—combined with their national footprint, creative expertise, and operational strength—will enable us to scale our solutions and deliver even greater value to our collective client bases.”
A PFL blog post about the acquisition noted that “Vomela’s creative expertise and resources empower PFL to introduce fresh ideas and technology to direct mail and marketing campaigns, helping clients stand out in a crowded marketplace.”
The Riverside Company
PFL marks the Vomela Companies’ first acquisition since private-equity firm The Riverside Company invested in The Vomela Companies in January 2025 to support its continued growth.
“PFL’s technology, client base, and exceptional team immediately stood out to us,” said Riverside Lead Operating Partner and Vomela Chairman of the Board Marc Jourlait. “PFL’s deep commitment to client success and product quality aligns perfectly with Vomela’s values. Together, we are excited to broaden our capabilities and deliver even greater value to the customers we serve.”