Art E-Commerce Website to Promote Independent Artists in Billboard Campaign

Here is a great example of how an e-commerce platform is using out-of-home advertising graphics to create a big impression in the physical world. Fine Art America, the world’s largest art marketplace, is planning an billboard advertising campaign that will feature art from 20 independent artists.

Fine Art America is currently conducting an online contest for artists who would like to see their works featured in the campaign. The contest is free to join and is open to artists from all over the world.

Fine Art America billboard
Fine Art America is running an online contest to pick 20 artists to feature in a billboard campaign.

“We’ve been in business since 2006 and have built one of the largest online art communities in the world with more than one million participating artists,” noted Sean Broihier, CEO of Fine Art America. “For 15+ years, we’ve been promoting our artists and their incredible artwork almost exclusively online. It’s time to showcase them in the real world.”

He adds that “The upcoming billboard campaign gives us an opportunity to reach a new audience of art buyers, build brand awareness for Fine Art America, and introduce the incredibly talented artists who use Fine Art America to sell canvas prints, framed prints, greeting cards, and more.”

Contest Rules and Timeline

Artists may submit up to three images in any two-dimensional medium, including paintings, photographs, digital art, and mixed media.

Submissions are due by August 31 and may be uploaded online at https://fineartamerica.com/billboard

On September 15, Fine Art America will select 20 winning images to appear on twenty billboards throughout the United States.

Each billboard will be at least 24 feet wide by 12 feet tall and will prominently feature the winning image, the title of the image, and the artist’s name or preferred social media handle. The billboards will be positioned in various cities throughout the United States and will remain visible for at least one month, each, during the fall and winter of 2021.

In addition to the top billboard prizes, Fine Art America will give hundreds of canvas prints and other products to participating artists who meet certain voting thresholds in the contest.

“What’s always been exciting about Fine Art America is the community aspect of the business,” noted Broihier. “We’re not just an e-commerce company selling a product. We’re a vibrant online community featuring millions of artists who use Fine Art America’s technology, marketplace, and fulfillment network to grow their personal art businesses.”

“We’re very excited to launch our billboard contest, review the artists’ submissions, and continue to shine a spotlight on living artists all over the world.” said Broihier.

To learn more and enter the contest, visit https://fineartamerica.com/billboard

On September 15, Fine Art America will select 20 winning images to appear on 20 billboards throughout the United States.

About Fine Art America

Fine Art America allows independent artists around the world to sell their art printed on dozens of items. In addition to traditionally framed wall art, the art and designs can be converted to wood art, metal prints, apparel, posters, tapestries, and art-inspired d├ęcor and lifestyle products such as shower curtains, duvet covers, throw pillows, yoga mats, tote bags, greeting cards, stickers, and spiral notebooks.

When buyers place an online order, the customized product is digitally printed at one of 16 production facilities in five different countries and shipped within 3 to 4 days. Hundreds and thousands of artists, photographers, and national brands sell their art on Fine Art America.