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Here is a great example of how an e-commerce platform is using out-of-home advertising graphics to create a big impression in the physical world. Fine Art America, the world’s largest art marketplace, is planning an billboard advertising campaign that will feature art from 20 independent artists. Fine Art America is currently conducting an online contest for artists who would like …
When COVID-19 stay-at-home mandates reduced the number of commuters, travelers, and event-goers exposed to out-of-home messages in urban centers, OOH agencies quickly adapted. They posted public health messages, supported small businesses, and thanked the frontline heroes in hospitals. They also provided data and insights to help brands understand some of the changes in audience movements and behaviors. Here are a …