OOH advertising

YouGov Data Shows What Actions Consumers Take After Noticing OOH Advertising

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Image of billboard asks what actions people take after noticing a bilboard

Producers of wide-format signs and displays for advertising agencies might be interested in some recent YouGov statistics that reinforce the value of out-of-home (OOH) advertising in both printed and digital forms. OOH advertising includes billboards, sidewalk displays, in-store graphics, as well as signs at bus stops, subway stations, airports, and stadiums. Buses, trucks, trains, taxis, boats, airport shuttles, and other …

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Art E-Commerce Website to Promote Independent Artists in Billboard Campaign

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Here is a great example of how an e-commerce platform is using out-of-home advertising graphics to create a big impression in the physical world. Fine Art America, the world’s largest art marketplace, is planning an billboard advertising campaign that will feature art from 20 independent artists. Fine Art America is currently conducting an online contest for artists who would like …

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How OOH Agencies Aided Local Communities During COVID-19 Crisis

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When COVID-19 stay-at-home mandates reduced the number of commuters, travelers, and event-goers exposed to out-of-home messages in urban centers, OOH agencies quickly adapted. They posted public health messages, supported small businesses, and thanked the frontline heroes in hospitals. They also provided data and insights to help brands understand some of the changes in audience movements and behaviors. Here are a …

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