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By Eileen Fritsch The digital transformation of printing that began in the late 1990s didn’t really take off until the Great Recession of 2008-2009 forced publishers and distributors of printed books. newspapers, and magazines to cut costs by publishing more of their content online or in e-books. One company that has successfully adapted to the dramatic drop in demand for …
Takedown Inc., a custom merchandise manufacturer in Lawrenceville, Georgia, is implementing the Kornit Avalanche HD6 and Kornit Avalanche Poly Pro direct-to-garment (DTG) systems for on-demand fulfilment of garment orders placed through e-commerce sites. Founded in 2005, Takedown Inc. began as a supplier to the wrestling market. Since then, it has grown to offer uniforms and training apparel for soccer, lacrosse, …
Workflow automation is becoming increasingly important to all types and sizes of printing businesses. But not every company is progressing at the same rate. This case study from EFI (Electronics for Imaging, Inc.) illustrates how one commercial sheet-fed printing business has approached the adoption of more automation. Wallace Carlson Printing in Minnetonka, MN, specializes in marketing collateral, retail and product …
As COVID-19 shutdowns disrupted the demand for event and advertising graphics, print-service providers quickly found ways to create new products for businesses and individuals coping with different phases of the crisis. Below are a few examples of the types of helpful products printing-related businesses offered to produce for medical professionals, remote working novices, home-schooled students, and temporarily shuttered local businesses. …
Nearly two decades after it started offering professional marketing products and services online to small business owners, Vistaprint has opened its first-ever brick-and-mortar retail space in downtown Toronto. In Vistaprint Studio, business owners can touch and feel the different types of marketing products they can order and get face-to-face design help from Vistaprint coaches. In a recent survey of their North …
A trend report “Hello, Print in a Digital World 2018” illustrates more than 70 creative ways brands are combining the tactile, sensory nature of print with the real-time technological powers of digital. Thanks to augmented reality technologies or specialty inks, printed billboards, posters, magazine ads, and packages are serving as platforms to more engaging and immersive digital experiences. The report was …