Nearly two decades after it started offering professional marketing products and services online to small business owners, Vistaprint has opened its first-ever brick-and-mortar retail space in downtown Toronto. In Vistaprint Studio, business owners can touch and feel the different types of marketing products they can order and get face-to-face design help from Vistaprint coaches.
In a recent survey of their North American customer base, Vistaprint learned that 64 percent of business owners want more one-to-one in-person support when designing new marketing materials.
Vistaprint has designed the retail space as a flexible environment in which the experience can be continuously tailored to the needs of area business owners. In addition to one-on-one design services, customers can get free shipping to the store and access to new technologies such as an interactive, touchscreen logo-maker. Vistaprint also plans to offer workshops in the Vistaprint Studio.
“We have listened to and worked with our customers to provide the best of both worlds in Vistaprint Studio,” said Trynka Shineman, CEO of Vistaprint. “We are offering exclusive services you can’t find anywhere else, including free graphic design.” The store is located in downtown Toronto and operates six days a week, Monday through Saturday.
According to Andrea Armstrong, president of the recently launched clothing brand Happiness Inc., the services provided by Vistaprint Studio are just what she and thousands of other small business owners need: “We want to be involved in creating our brands, but sometimes we need that additional support and guidance to make our vision become reality.”
Vistaprint is a global e-commerce brand empowering more than 17 million micro-business owners to professionally promote their businesses with quality printed and digital marketing products at affordable prices. Vistaprint’s online design studio allows customers to easily customize products such as business cards, marketing materials, signage, promotional products, apparel, websites, digital marketing, cards, and stationery. Vistaprint is a Cimpress brand.