Nine Macrotrends Affecting Printing Businesses in 2024

Print-business macro trends 2024

In a keynote presentation at the 2023 Printing United Expo, Lisa Cross, Principal Analyst at NAPCO Research, discussed 9 printing-industry macrotrends culled from recent NAPCO surveys of commercial print businesses, sign and display graphic companies, and print buyers and influencers. Some of the trends Cross highlighted included: Below is a quick summary of key points. … Read more

Print-Industry Research Suggests Economic Slowdown Is Likely to Continue in 2024

The economic slowdown that the printing industry experienced in 2023 is likely continue to well into 2024. That is one of the key findings from the PRINTING United Alliance’s midyear 2023 State of the Industry/Economic Outlook reports. At a keynote presentation at the 2023 PRINTING United Expo, Chief Economist for the PRINTING United Alliance Andrew … Read more

Smithers Projects Future Size of Print Equipment Markets to 2028

Global sales for printing presses and other equipment is expected to reach $16.79 billion in 2023, according to the Smithers market study The Future of Print Equipment Markets to 2028. At constant pricing, the annual sales of new presses, including pre- and post-press equipment, has lost $2.37 billion since 2018. This suggests the post-Covid marketplace … Read more

IDTechEx Expects Market for Fully Printed Sensors to Reach $4.9 Billion by 2031

Printed and flexible sensors constitute the largest printed electronics market outside of electronic displays. Printed sensors span a diverse range of technologies and applications, ranging from image sensors to wearable electrodes. IDTechEx forecasts that the market for fully printed sensors will reach $4.9 billion by 2032. This growth is expected to occur even though the … Read more

Demand for Sustainable Print Technologies Will Create New Business Opportunities

More environmentally friendly printing is emerging as a key industry trend for the 2020s. This trend is examined in detail in the Smithers report “The Future of Green Printing to 2026,” Published in August 2021, the report profiles the evolution of circular economy principles, key legislative initiatives, the impact on analog and digital print processes, … Read more

Sales of Printing and Finishing Equipment to Rebound in 2021

Data from the new Smithers report – The Future of Print Equipment to 2026 – show that the value of global sales of printing and finishing equipment fell from $17.3 billion in 2019 to $13.2 billion in 2020. It is expected to rebound to $15.9 billion in 2021. Smithers’ expert forecasting finds that sales value … Read more

Agency EA Reports Findings from 2021 State of Experiential Marketing Research

Until 2020, experiential marketing projects nationwide provided a steady stream of opportunities for wide-format graphics providers to vehicle wraps, pop-up event structures, temporary signage, backdrops, and custom props and environmental graphics. But this work dried up instantly as in-person gatherings were halted due to COVID-19. So what does 2021 look like for experiential marketing? Agency … Read more

5 Takeaways from Wide-Format Printing Insight Days at PRINTING United

As part of the 14-day PRINTING United Digital Experience, industry analysts and business owners discussed growth opportunities for wide-format graphics producers in the post COVID-19 era. Five themes dominated the outlook sessions, keynote presentations, and panel discussions during the Wide-Format Hardware and Consumables Insight Day (October 26) and the Wide-Format Workflow and Finishing Day (October … Read more

What Actions Are Groups Taking to Promote An Event Industry Rebound from COVID-19?

Graphics companies have been hit hard by the cancellation of events, trade shows, and conferences in 2020. Here are just three steps that event-industry thought leaders and organizations are taking to encourage an event-industry rebound. Promoting the Economic Impact of Events to Legislators The Go Live Together coalition is working to ensure that when the … Read more

Future 100 Report Discusses Trends Affecting Brand Marketers and Retailers

The Innovation Group of J. Walter Thompson intelligence has published their annual Future 100 report. Described as a “snapshot of the year ahead,” the report discusses 100 trends that brand marketers and retailers should know about. Print-service providers that serve brand marketers and retailers should be aware of these trends too. According to Lucie Greene, … Read more