Agfa to Host Virtual Event about Offset Printing Technologies June 18-26

Agfa has announced Studio 4D48, a six-session virtual event that will coincide with the original June dates for the drupa 2020 international print technology exposition. From June 18 to June 26, Agfa will conduct sessions that can help printing companies worldwide navigate current business challenges and plan for the future.

The targeted educational webinars will discuss market and technology trends and how printing companies can benefit from Agfa’s latest made-to-measure printing innovations for the offset printing industry. These include printing plates, hardware, and a range of workflow, color management, print standardization and screening software. All of them underpin Agfa’s ECO³ approach, aimed at making print operations more economical, ecological and extra convenient.

“4D48 would have been our booth number at drupa,” says Guy Desmet, Head of Marketing for Agfa’s business division Offset Solutions. “Drupa and other trade shows may have been postponed or even cancelled due to the COVID-19 outbreak, but our commitment to the printing industry stands strong. We want to inspire and engage printing companies. In Studio 4D48, our experts will give them an update on our offering, and how it can move their businesses forward in a cost-effective way.”

Six webinars will be conducted twice a day, focusing on specific market segments, such as commercial heatset and sheet-fed printing, offset packaging, and newspaper print production. Common threads will include various kinds of automation, efficiency increases, and cost reductions.

All webinars will be streamed in English from Agfa’s headquarters in Belgium. Each webinar will last between 30 and 45 minutes each.

To see the full list of Studio 4D48 sessions and to register, visit www.studio4d48.com. Links to the recordings will be made available at the conclusion of the event.

Because of the COVID-19 pandemic, the drupa printing equipment exhibition originally scheduled for June 16-26, 2020 in Dusseldorf, Germany was rescheduled for April 20-30, 2021.

Two Virtual Print Industry Events Scheduled for June

The postponement of print-industry networking and product-launch events such as Drupa, FESPA, and ISA Sign Expo has prompted the launch of “virtual events” conducted exclusively online. Events scheduled for June include The Future Print Virtual Summit organized by the FM Future strategic consultancy and the year-round Printing Expo Virtual Exhibition hosted by Resolve Business Management.

FuturePrint Virtual Summit

FM Future will host a FuturePrint Virtual Summit, June 2 to 4, 2020. This not-for-profit online conference for the print community is designed to share essential knowledge, best practice, and inspiration for successful business recovery beyond COVID-19. The summit will bring together global experts and thought leaders from the worlds of commercial, packaging, wide format, and industrial printing.

The conference program will include more than 20 unique sessions and more than 30 speakers from Europe and the US.  There is no charge to attend the summit.

This FuturePrint Virtual Summit June 2-4, 2020 will include presentations in Commercial Print, Wide Format Print, Industrial Print ,and Packaging.

The virtual summit is being organized by two print-industry conference veterans. Co-directors Frazer Chesterman and Marcus Timson ran the FESPA printing shows in Europe from 2003 to 2011 and the EcoPrint and InPrint shows for FM Brooks. They established the strategic consultancy FM Future in 2019 to help print and events businesses improve their communications and storytelling.

“We have been blown away by the hugely positive response that we are receiving for the Virtual Summit,” says Timson. “It’s inspiring to see so many of our industry’s most influential speakers so keen to be involved. We are proud to play our part in helping the industry come together, share knowledge, and stay connected to colleagues and peers during this challenging period.” 

Ben Dodson of the Bespoke marketing and PR agency for graphic-arts companies notes the FuturePrint summit isn’t designed to replace trade shows that couldn’t run in 2020. Instead, “It will be a one-off source of help to stimulate ideas and enable businesses to make critical changes and smart plans for a successful reboot once life returns to normal.”

Partners of the FuturePrint Virtual Summit include: Ricoh, Integration Technology, Bespoke Marketing and PR, Sun Chemical, Meteor Inkjet, Inca Digital, Kao Collins, Memjet, Global Inkjet Systems, Kavalan, Sihl, and InPrint Show.

Content and Supporting Partners include: VIGC, SGIA, ThePackHub, Inkish, LMNS, IMI Europe, TCM, Keypoint Intelligence, IDC, IT Strategies, and PICON. A full schedule of the event will be available shortly. 

“COVID-19 has had a very significant short-term effect on the printing industry. So now we need to come together, via the FuturePrint Virtual Summit to discuss the best possible ways to navigate the future,” explains Arnaud Linquette, Senior Vice President, EMEA, Memjet. “We see a very positive future for Inkjet and when the lockdown eases, we will undoubtedly see an increase in adoption as demand returns.”

To register your interest in participating, visit https://futureprint.tech/futureprintvirtualsummit.

Printing Expo Virtual Exhibition

Resolve Business Management is organizing the Printing Expo Virtual Exhibition. The virtual trade show for printers is scheduled to open in June 2020 and will remain open 24 hours a day, 7 days a week, 365 days a year. Anyone can visit the show from anywhere in the world without the cost of flights and hotels.

The Printing Expo Virtual Exhibition will work the same way a live exhibition does, except that anyone can visit the show 24 hours a day, 7 days a week, from anywhere in the world without incurring travel expenses. (Photo: Resolve Business Management)

Show Directors Wayne Beckett and Chris Watson believe the time is right to launch a virtual print show — not only because of current travel restrictions, but also because a virtual event offers sustainability advantages and accessibility for more visitors.

“We know.a lot of companies are geared up for new product launches later this year,” said Beckett. “The expo is designed to give suppliers a regular stream of inquiries throughout the year.” Exhibitors can also use the URLs for their exhibits for advertising and marketing opportunities outside of the Printing Expo Virtual Exhibition.

Each exhibit space will be real physical dimensions in a 10,000 square meter venue. When the show opens in June, registered visitors can navigate through the hall and see 3D products and HD videos in the booths they visit. They can download literature and submit real-time sales inquiries.

Throughout the year, exhibitors can update the products on their stands with a range of interactive content that visitors can explore and download. Through the admin back office of each virtual booth, exhibitors can change the content of videos and brochures as required.

Printing Expo Virtual Exhibition will run a monthly conference program, through which exhibitors can run seminars and demonstrations to a global market.

The inaugural Printing Expo Virtual Exhibition is co-locating with another virtual trade show, IndustryExpo, which opened in January 2020. Printing Expo Virtual Exhibition will be located in Hall 2 on the V-Ex Virtual Exhibition Platform.

For more information, visit: https://www.printing-expo.online/

PRINT 19 to Recognize RED HOT Technologies

APTech has announced the the return of the RED HOT Technology Recognition Program at PRINT 19 in Chicago (McCormick Place North, October 3-5). The RED HOT Technology Recognition Program highlights “what’s new” on the show floor, by showcasing publishing and printing technology, equipment, or services that have come to market within the past 12 months.

RED HOT Technologies will be recognized in 10 categories:

  • Analog presses and add-on devices
  • Color management, prepress, and pre-media
  • Consumables and substrates
  • Digital production printing devices
  • Imprinting, mailing, shipping and fulfillment
  • Marketing and multi-channel solutions
  • Post-press, specialty, and finishing
  • Sales and management systems
  • Wide-format digital printing devices

Each of the RED HOT Technologies identified at a show may also be eligible to win one of three RED HOT Vanguard Awards:

  • The RED HOT Vanguard Awards recognize products that may be industry game-changers.
  • The RED HOT Collaboration Awards recognize innovative new products that result from a collaboration among different manufacturers.
  • The RED HOT Pioneer Award will be given to a product that is the first of its kind or entirely new to the industry.

“The RED HOT program showcases ‘what’s new’ without judgement,” explains Thayer Long, president of APTech. “The Vanguard Awards recognize technology that breaks new ground, opening new markets and business opportunities that the industry needs.”

Produced by the Association for PRINT Technologies (APTech), PRINT 19 will feature an array of printing equipment and technology and 80+ educational sessions including hands-on labs,

SGIA Pre-Conference Workshops Focus on Small Business Success

If you are new to the printing business or seeking to expand into wide-format printing, consider attending one of the two half-day education sessions that the Specialty Graphic Imaging Association (SGIA) is offering the day before the 2018 SGIA Expo (October 18-20 in Las Vegas). Both SGIA pre-conference workshops will be offered from 1:30 to 4:00 pm on Wednesday, October 17. One workshop will cover essential skills for success in wide-format printing; the other will cover essential strategies for small businesses.

Wide-Format 101: Essential Skills for Success discusses expanding opportunities in wide-format inkjet printing and some of technology, processes, and business strategies needed for success.

Travis Barcelona of Nazdar will explain how to decide what type of wide-format inkjet printer is best for your business and applications.

Jim Raffel of ColorCasters and Ray Weiss of SGIA will explain why the ability to produce accurate, repeatable color is critical to landing top, quality-driven accounts. They will unlock the secrets or producing great color in wide-format printing.

Chuck Payne of Image 360 will explain why setting up your equipment and getting your process in check is only part of the wide-format path to success. He will discuss strategies for business growth and how to make your wide-format business stand out from others.

The SGIA Expo October 18-20 in Las Vegas will feature more than 550 exhibitors of printing technology, products, and services.

Essential Small Business Strategies includes thought-provoking presentations by five experts in key business functions, including branding, sales, online marketing, employee retention, and meeting regulatory and sustainability requirements. Speakers include Marci Kinter of SGIA,  Brian Adam of Olympus Flag & Banner, and business consultants Dave Fellman, Ryan Sauers, and Aaron Montgomery.

“If you plan to join us in Las Vegas this October, you will not want to miss these exclusive sessions,” said Dan Marx, Director of Content Development, SGIA. “The expert instructors and comprehensive agendas we have assembled will give small business owners and wide-format printing companies the skills needed to take advantage of growth opportunities.”

Tickets for these pre-conference workshops are $49 and are not included with the Expo + Education pass. To learn more about education at the 2018 SGIA Expo and to register, visit SGIA.org/expo.

Marketing Guru Seth Godin to Keynote PRINT 18

Best-selling author Seth Godin will be the Opening Keynote speaker at the PRINT® 18 conference and exposition from September 30 through October 2, 2018 in Chicago. PRINT® is the annual printing conference and exhibition sponsored by The Association for Print Technologies (APTech℠).

Godin’s presentation will kick-off The Learning Experience at PRINT 18 on Sunday, September 30. Afterwards, he will sign copies of his best-selling book, What to Do When It’s Your Turn (and It’s Always Your Turn).

During the presentation, Godin will look back (briefly) on a century of marketing, industrialism and print, and paint a picture for how we can each make a dent in the future with the work we do. Godin promises the PRINT 18 audience will leave with actionable takeaways that can shape their personal and professional lives into the future. “If I could put it all in a memo, I would,” he says. “But bullet points just don’t work. If you are in the room, I will be able to help you think differently.”

Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. His most popular books include LinchpinTribesThe Dip and Purple Cow.

In addition to his writing and speaking, Godin founded both Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. In May, he was inducted into the Marketing Hall of Fame.

The keynote session with Seth Godin is included with PRINT 18 registration. For more information about PRINT 18 and to register, visit www.PRINTevent.com.

 

Attendance at ISA Sign Expo 2018 in Orlando Topped 20,300

The ISA International Sign Expo is the largest expo for the on-premise sign, graphics and visual communication industry. Held each spring in either Las Vegas or Orlando, the event features hundreds of exhibitors and dozens of education and networking events.

The ISA International Sign Expo 2018 in Orlando in March attracted more than 20,387 attendees, making it the largest ISA Sign Expo in Orlando and one of the largest in ISA Sign Expo history.

At 221,000 square feet, the trade show floor was the largest footprint in ISA International Sign Expo history. Nearly 600 exhibitors were in attendance, many offering tremendous specials and introducing new products.

“Significant weather issues throughout the country affected air travel, but attendees found a way to get here anyway,” said Lori Anderson, ISA president and CEO. “And they came in a mood to buy. Exhibitors reported that sales were outstanding. This reinforces that ISA International Sign Expo is the only industry event connecting sign and print companies with vendors who can help them capitalize on the expansions in the sign, graphics and visual communications industry.”

Throughout the event, attendees learned more about products, innovations and ideas to help them expand and grow their businesses.

More than 54 products nominated for ISA Sign Expo 2018 Innovation Awards. The top three award-winning innovations were: the Mimaki UCJV300-160 UV-LED integrated printer/cutter; Cirrus Sight digital analytics software for digital signage; and the INCISEON Skeletonized 12v replacement for high-voltage glass-tube neon signs.

The Mimaki UCJV300-160 UV-LED integrated printer/cutter is designed to print labels, decals, window clings, and vehicle markings all on one unit. The 64-inch printer uses flexible UV-curable inks, including a white ink.

Its four-layer printing capabilities makes it possible to create transitional graphics that change colors depending on whether the image is frontlit or backlit.

Cirrus Sight digital analytics reporting software allows marketing teams to track and optimize the effectiveness of campaigns on digital displays. Next-gen features such as car counting and facial recognition open new opportunities for measuring success, conducting A/B tests, and attracting new customers.

INCISEON Skeletonized is a 12v direct replacement for high-voltage glass tube neon systems. Offering a 92% reduction in energy consumption, the system is extremely cost-effective. It was used to create a brightly lit logo at the ISA Rocks party for Expo attendees.

Networking Opportunities

The ISA (International Sign Association) excels in organizing game-changing educational sessions and networking events.

At the International Sign Expo 2018 the Networking Reception for National and Custom Sign Companies enabled local sign companies to connect with national companies that need subcontractors.

The Experiential Design Program (XDP) enabled sign fabricators and sign material suppliers to interact with designers, architects, and brand marketers engaged in experiential design.

At the co-located National Sign Research and Education Conference conducted by The Sign Research Foundation, ISA members facilitated dialog with architects, urban planners, code officials, business owners, and designers who share an interest in designing more navigable cities.

About ISA International Sign Expo

ISA International Sign Expo has been named to the Trade Show News Network’s List of Top 250 Trade Shows and ranked in the Top 100 Largest Events by Trade Show Executive three consecutive years

ISA will mark its 75th anniversary as an association at ISA International Sign Expo 2019.

ISA International Sign Expo will be held at the Mandalay Bay Resort and C Convention Center in Las Vegas from April 24-27, 2019. The trade show floor will be open April 25-27. Registration will open this fall at www.signexpo.org.

Executive Boot Camp for Sign Shop Managers Precedes ISA Sign Expo

Leaders of sign, graphics, and visual communications companies who want their businesses to thrive and grow should check out the day-long Executive Boot Camp prior to this year’s ISA Sign Expo. This sign shop management boot camp will be conducted by instructors from the Florida State University College of Business on Wednesday, March 21.  It is one of the in-depth pre-conference workshops that will be held before the start of the ISA International Sign Expo, March 22-24  at the Orange County Convention Center in Orlando, Florida.

This sign-shop management and leadership boot camp will include expert insight into financial strategies, change management, and organizational performance.

“This exciting pre-conference workshop will give leaders the tools and knowledge to transform their businesses,” said Alison Kent, ISA’s director of workforce development. “We’re excited to partner with Florida State University’s College of Business.”

The Executive Boot Camp is just one of the ways that leaders can get an edge at ISA Sign Expo 2018. The ISA Elite program, now in its fourth year, brings together up-and-coming leaders for networking and targeted education throughout ISA Sign Expo 2018.

Registration for the pre-conference workshops, and the ISA International Sign Expo is now open at signexpo.org.

About ISA

The International Sign Association (ISA) supports, promotes, and improves the sign industry through government advocacy, education and training programs, technical resources, stakeholder outreach and industry networking events. The ISA strives to be the leader in shaping and developing the sign, graphics, and visual communications community worldwide.

About ISA International Sign Expo

ISA International Sign Expo is the on-premise sign and visual communication industry’s largest expo. Held each spring, the International Sign Expo features education and networking events, and exhibits from more than 600 vendors. Exhibits feature products for sign fabrication and installation, wide-format graphics production, digital signage, lighting, architectural graphics/ADA signage, and signmaking and printing software.

The event has been named to the Trade Show News Network’s List of Top 250 Trade Shows. ISA International Sign Expo ranked in the Top 100 Largest Events by Trade Show Executive for three consecutive years. Learn more at www.signexpo.org.

New Networking Conference for Wide-Format Printing Providers

WFX: Wide-Format Exchange is a networking-focused, educational conference for top executives from high-volume, wide-format printing companies and printers poised to add wide-format inkjet printing to their businesses. This wide-format business conference takes place May 21-23, 2018 at the Renaissance Minneapolis Hotel, The Depot, in Minneapolis, Minnesota.

The conference is sponsored by two long-time providers of information about wide-format digital printing: the Specialty Graphic Imaging Association (SGIA) and ST Media Group. The WFX Advisory Council includes representatives from 28 leading printing companies and helped steer the development of the program.

“WFX is all about connecting with peers to discuss solutions to common challenges,” said Sarah Perkins, Director of Community Development, SGIA. “At WFX, you’ll learn almost as much from your peers as you do from the conference program.”

“It’s a time of great change in wide-format printing, but also of great possibilities,” said Steve Duccilli, senior VP of content for ST Media Group and the chair of the inaugural WFX. “We’ve worked with leading graphics producers to create a program that will keep them abreast of these changes.”

Sessions at WFX: Wide-Format Exchange will cover topics such as

  • Preserving Customer Loyalty
  • Why the Retail Store is Evolving, Not Disappearing
  • What Single-Pass Printing Means for Your Business
  • The Automated Printing Plant
  • New Opportunities in 3D Printing
  • Why Sustainability and Profitability Go Hand in Hand
  • New Opportunities in Textile Printing
  • Leveraging the Power of Technology and Social Media to Maximize Profit
  • Managing Breakthrough Performance in the New Economy
  • The WFX Buyers’ Panel
  • Meeting  Your Clients’ Color Expectations
  • Becoming a One-Stop Shop

For more information, or to register, visit the WFX: Wide-Format Exchange website.

About the Organizers

SGIA is a trade association for professionals in the industrial, graphic, garment, textile, electronics, packaging, and commercial printing communities. SGIA helps guide members who want to grow their businesses into new market segments by incorporating the latest printing technologies.

ST Media Group International is a Cincinnati-based publisher of seven brands related to visual communications. Publications include: Big Picture, Signs of the Times, Screen Printing, S&S en espanol, Boutique Design, VMSD (Visual Merchandising and Store Design), and BXP (Brand Experience.)

InPrint USA Organizers Release White Paper on Industrial Print Market

The organizers of the InPrint USA Conference have released a white paper about market opportunities for industrial print in North America.

InPrint USA Show LogoInPrint USA defines industrial print as “using print technologies within the process of manufacturing.” It refers to a procedure where by ink or another substance is printed onto a product for either functional or decorative purposes.

The white paper provides a snapshot of industrial print markets in North America. It discusses the size of projects and provides examples of markets beyond office and consumer sectors that adopt digital print technology.

Currently, North America lag behind Europe in the adoption of digital industrial printing technology. According to the report produced by the consulting firm I.T. Strategies, the North American market for industrial digital represents about 30% of the global market while Europe represents about 34% of the global market. But key differences between the markets give America an advantage in terms of growth opportunities and higher volumes of industrial digital print production. By 2020, the industrial printing market in the U.S. may exceed $32 billion.

Here are some other highlights from the white paper:

  • The digital industrial print industry is supplied by fewer than 100 vendors globally. Total revenues for systems, technology, and imaging chemistry is currently about $110 billion.
  • The most important value proposition for adopting digital industrial print are cost reduction, faster response, and creation of new market opportunities.
  • The biggest long-term value proposition for digital industrial printing is in packaging. Digital printing can provide custom content to serve increasingly fragmented demand patterns.
  • Industrial analog printing is expected to grow at about 2 percent a year. Industrial inkjet printing is expected to growth about 9 percent a year.

“There is tremendous opportunity for growth for digital industrial print technology in the U.S. due to the large number of manufacturing companies. While the U.S. market adopts technology differently than Europe, a unified U.S. market attracts larger participants and demand groups,” said Marcus Timson, co-founder of InPrint. Because U.S. companies have access to a unique infrastructure for financing and developing new ventures, vendors that sell industrial print technologies have strong prospects for business and revenue growth.

If you are interested in receiving a complimentary copy of the full white paper, visit: www.inprintshow.com/usa/industrial-print/whitepaper/

InPrint USA Show

You can see industrial printing in action at the inaugural InPrint USA show in Orlando, Florida April 25-27, 2017. InPrint is the exhibition for industrial print technology and for advanced packaging and manufacturing. The InPrint Show has become the key marketplace in Europe for state-of-the-art functional, decorative, and packaging printing in industrial production.

InPrint USA will focus on connecting manufacturers who use print as a key component of the manufacturing process with leading brands in the fields of industrial, specialty, screen, digital, inkjet, and 3D technology print solutions.

“InPrint USA is a very specialized, focused show aimed at manufacturers who need complex, customized, cooperatively design system solutions in order to reduce cost and waste, increase supply chain efficiency, and generate new possibilities and revenue in industrial product,” said Melissa Magestro, Executive Vice President of Mack Brooks Exhibitions Inc., the show organizer.

Exhibitors will showcase equipment, tools, and services for printing on metal, plastics, foils, textiles, glass, ceramics, woods, and other substrates. Registrants will have complimentary access to the Global Industrial Inkjet Conference and free access to ICE USA, the co-located International Converting Exhibition. Here, manufacturers will showcase converting equipment and technology, including processes such as web coating, laminating, slitting, rewinding, coating, and pouch making.

Early-bird registration rates are available until April 1, 2017.

SGIA Will Be An Association Partner

The Specialty Graphic Imaging Association (SGIA) recently signed on as an association partner for InPrint USA. SGIA is the leading trade association for imaging professionals in the industrial, packaging, graphic, garment, textile, electronics, and commercial printing communities.

“SGIA has a long history in the industrial printing community, said Ford Bowers, president and CEO of SGIA. “Participating in InPrint USA complements our commitment and is an exciting opportunity to support industrial imagers tackling the challenges they face in their businesses every day.”

“We are very excited that SGIA is a Supporting Association Partner for our inaugural industrial print show in the U.S.” said Magestro. “Our goal with the launch of InPrint USA is to promote the innovative potential of industrial printing technologies and bring this growing segment of of the print industry together in one place. The synergies between the goals of both of our organizations is tremendous.”

 

Enter Second Annual HP Inkspiration Awards

HP Inc. and Dscoop are partnering for the second annual HP Inkspiration Awards North America. This premier contest celebrates best-in-class print projects created with HP Indigo, PageWide Web Press, Scitex or Latex technology.

hp-inkspiration-logo

Print service providers (PSPs) are invited to submit their most innovative and creative work in the following categories:

HP Indigo: General Commercial Printing

  • Direct mail
  • Collateral
  • Publishing
  • Calendars
  • Photography

HP Indigo: Labels and Packaging

  • Flexible packaging
  • Folding cartons
  • Alcoholic beveraqes
  • Health and beauty
  • Food and beverage
  • Household

HP Latex and Scitex

  • Backlit
  • Textile
  • POP/POS signage and displays
  • Banner
  • Decor-canvas
  • Wallpaper
  • Corrugated boxes and displays

HP Indigo and PageWide Printing

  • Collateral
  • Corrugated boxes
  • Books
  • Publications
  • Transaction/trans-promotional
  • Custom products

Entries will be reviewed by a judging panel of industry experts.

As part of the HP Inkspiration Awards North America, HP and Dscoop will also honor the best in self-promotion with the Rod Key Marketing Excellence Award. Named in memory of industry leader Rod Key, this award is given to the company with the most creative marketing campaign that promotes their business. Awards will be presented for campaigns created on HP Indigo, PageWide Web Press, Latex or Scitex equipment.

“We’re continually inspired by our customers who create beautiful, impactful work with HP digital printing technology,” said Avi Basu, director, marketing and business development, Graphics Solutions Business, Americas, HP Inc. “The HP Inkspiration and Rod Key Marketing Excellence Awards give us a unique opportunity to recognize and celebrate our customers’ accomplishments, while encouraging the industry to continue pushing the boundaries of what’s possible with digital printing.”

“I would encourage printers to participate in the HP Inkspiration Awards. It’s a strategic way to challenge their organizations, inspire their people to do great work, and separate themselves from the competition,” said Bruce L. Myers, Ph.D., assistant professor, School of Media Sciences, Rochester Institute of Technology. “Printers can be confident that if they do well in this competition, they are at the top of their game.”

Entry Deadline

There is no fee to enter, and you may enter as many submissions as you wish.

Submissions are being accepted until January 6, 2017 at the program website: hpinkspiration.com.

Winners will be announced during a special ceremony at Dscoop Phoenix March 1-4, 2017.

The winning entries in the HP Inkspiration Awards can be viewed here.