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NAPCO Research Archives - PRINTVERGENCE

Nine Macrotrends Affecting Printing Businesses in 2024

Print-business macro trends 2024

In a keynote presentation at the 2023 Printing United Expo, Lisa Cross, Principal Analyst at NAPCO Research, discussed 9 printing-industry macrotrends culled from recent NAPCO surveys of commercial print businesses, sign and display graphic companies, and print buyers and influencers. Some of the trends Cross highlighted included: Below is a quick summary of key points. … Read more