Out-of-home (OOH) advertising companies are playing a key role in promoting the importance of environmental action. In addition to posting educational ad messages, they are exploring innovative ways to reduce the environmental impact of OOH advertising. OAAA Members Donate Ad Space to EARTHDAY.ORG The Out of Home Advertising Association of America (OAAA) reports that its … Read more
Until 2020, experiential marketing projects nationwide provided a steady stream of opportunities for wide-format graphics providers to vehicle wraps, pop-up event structures, temporary signage, backdrops, and custom props and environmental graphics. But this work dried up instantly as in-person gatherings were halted due to COVID-19. So what does 2021 look like for experiential marketing? Agency … Read more
When COVID-19 stay-at-home mandates reduced the number of commuters, travelers, and event-goers exposed to out-of-home messages in urban centers, OOH agencies quickly adapted. They posted public health messages, supported small businesses, and thanked the frontline heroes in hospitals. They also provided data and insights to help brands understand some of the changes in audience movements … Read more
A trend report “Hello, Print in a Digital World 2018” illustrates more than 70 creative ways brands are combining the tactile, sensory nature of print with the real-time technological powers of digital. Thanks to augmented reality technologies or specialty inks, printed billboards, posters, magazine ads, and packages are serving as platforms to more engaging and immersive … Read more
If you are having trouble finding tech-savvy design professionals to help your business serve clients who want more than print communications, there’s a good reason. A new wave of opportunities for designers is coming from technology companies, start-ups funded by venture capitalists, and professional services companies. Since 2013, companies such as Google, Facebook, AirBnb, IBM, Deloitte, Ernst & Young, Accenture, … Read more
According to a 2016 SGIA Industry Survey Report, 15.6 percent of graphics producers rated ad agencies as their top declining market. In contrast, the four biggest growth markets were interior decorators/designers (55.7 percent), health care institutions (55.6 percent), environmental graphics (53.5 percent) and hospitality services (46.6 percent). In my opinion, the decline of ad agencies as … Read more