Roland Introduces Its First DTG Printer

Roland DGA has released its first direct-to-garment (DTG) printer. The new VersaSTUDIO BT-12 makes it easy, efficient, and cost-effective to print directly on cotton apparel and accessories. Users can print full-color graphics (including photos, logos and text) directly on T-shirts, tote-bags, and interior décor items made from fabric that is at least 50-percent cotton.

Roland DTG printer
Roland_VersaSTUDIO_BT-12_direct-to-garment printer

Because of the printer’s small footprint and attractive pricing, individuals and businesses can personalize products with a low initial investment and in locations where space may be limited. For example, the BT-12 can be set up in retail shops, kiosks, gift shops, tourist destinations and special event venues.

The footprint of the BT-12 is 15.7 inches wide and 29.9 inches deep. This includes a finishing unit stacked with the printer unit. This clever design dramatically reduces the installation space typically required for a traditional DTG printer and finishing unit.

The Roland Design Software included with the BT-12 makes the printer easy enough for novices to use. With the intuitive software and hardware interface, anyone can create unique personalized apparel and accessories with minimal training.

“Roland has been a key player in the production of graphics for custom apparel and fabric goods for many years,” said Lily Hunter, Roland DGA Product Manager, Textiles and Consumable Supplies. “The addition of the BT-12 to our product line satisfies growing demand for a compact, value-packed direct-to-garment printer that offers outstanding performance alongside the benefits of Roland’s renowned customer service and support.”

Capable of producing a product from start to finish in as little as five minutes, the BT-12 is the designed to suit the needs and budgets of newcomers to the fast-growing garment-decorating market.

To learn more about the new VersaSTUDIO BT-12 direct-to-garment printer, visit  For more information on the complete Roland product line, visit